Titan Eyeplus keeps it stylish in their latest campaign featuring Kangana

 Titan Eyeplus, India’s leading eyewear retail chain, announces the launch of its latest campaign featuring award-winning Bollywood actress Kangana Ranaut. The brand has been breaking the stereotype associated with wearing glasses, encouraging people to embrace it as a part of themselves that can be fashionable and boost their confidence.

Conceptualized by Ogilvy, the latest TVC from Titan Eyeplus, features style icon and ruling queen of Bollywood, Kangana Ranaut along with actor Tahir Bhasin. The ad film open at a Titan Eyeplus store where a contemporary young couple is engaged in endearing banter while trying out a trendy range of frames. They are seen trying on a multiple pairs of frames that are in vogue. Amidst the banter, he is seen cheekily asking her to check the price. Flashing the price tag that reflects Rs. 995, she tries on another pair of fabulous glasses that blows him away. With the Titan tune playing in the background, she asks for the glasses to be billed.

In another effort to break the stereotype associated with wearing glasses, the TVC charms its audience with its subtle yet strong messages. Not only does the ad film tell a story about the stylish couple, but it also highlights the trendy but affordable range of glasses from the Autumn Winter ’15 collection by Titan Eyeplus.

Sharing her views on the commercial, Vandana Bhalla, Head Marketing – Titan Eyeplus, said “Titan Eyeplus as a brand, is encouraging people to accept who they are and wear their glasses with pride. We want people to wear their glasses with confidence and treat it as a fashion accessory that adds to your looks. Kangana, is not only one of the finest actors in Bollywood, but also rules our hearts with her amazing sense of style. She truly imbibes spectacles as a part of her wardrobe which makes her a perfect brand fit for Titan Eyeplus.”

Shamik Sengupta, Group Creative Head – Ogilvy & Mather, Bangalore says, “The latest TVC for Titan Eyeplus revolves around Kangana’s character and her boyfriend trying out frames. There is a little bit of banter going on. It is a great way of telling a story and highlighting the product without being very obvious about it. With natural actors like Kangana and Tahir who love wearing glasses, the ad film will definitely appeal to its audience.”

 Campaign Details:

TVC duration: 45 seconds

Creative Agency: Ogilvy & Mather, Bangalore

Cast: Kangana Ranaut, Tahir Bhasin

Executive Chairman & Creative Director: Piyush Pandey

National Creative Director: Rajiv Rao

Group Creative Director: Shamik Sengupta

Senior Creative Director: Sangeetha Sampath

Account Management: Tithi Ghosh, Deepanker Mukherji, Emily Chakraborty, Sujith Mohan

Account Planning: Sreenesh Bhat, Susan Mathen

Agency Producer: Rajib Baruah

Production House: Nirvana Films

Director: Prakash Varma

Producer: Sunitha Ram

Music: Rupert Fernandes

Media Agency: Maxus

Exposure (mediums used): TV & Digital

Watch the TVC on Youtube here: https://www.youtube.com/watch?v=VCitWDVbGpY&feature=youtu.be

You can download the latest Titan Eyeplus TVC here: https://edelmanftp.box.com/s/hgzjihnjnwp5bwlmhlpcg912bsogdmm9