Titan EyePlus launches #FindYourSignatureStyle campaign

Time to bust everyday monotony and let that hidden side of you make some noise. Take to a fresh appeal that calls out your personality. Whether you’re bold, loud, artistic, simple or fancy in taste, #FindYourSignatureStyle from a 1000+ styles starting from ₹695 with Titan Frames & Sunglasses.

The new campaign for Titan Eyewear #FindYourSignatureStyle has been synonymous with the brand's outlets but with the brand expanding its footprint across different optical stores and focusing on a larger, more stylish and consumer need based range of eyewear and eyewear solutions. The TVC romances three important product lines of Titan and playfully showcases their uniqueness with an engaging screenplay to showcase the interplay of the large variety of their product portfolio & spectrum of Ayushmann’s versatility.

Shalini Gupta, Marketing Head of Titan’s Eyewear business said, “Consumers today are seeking new age materials, enhanced functionality and a deep design story. The TVC romances three important product lines of Titan and playfully showcases their uniqueness. We have crafted an engaging screenplay to showcase the interplay of the large variety of our product portfolio & spectrum of Ayushmann’s versatility.”

Tithee Ghosh, Managing Partner, Ogilvy said “The new campaign for Titan Eyewear has a surprise for audiences as Ayushman Khurana is launched as the brand's ambassador. Titan Eyewear has been synonymous with the brand's outlets but with the brand expanding its footprint across different optical stores and focusing on a larger, more stylish and consumer need based range of eyewear and eyewear solutions it was important to deliver this news in an engaging manner. The fit with Ayushman was very strong as he has established himself as a stylish actor with amazing range. The brand's message therefore gets delivered in an entertaining and credible way. We are confident consumers will engage with this ad as it has been crafted to leverage Ayushman's core essence of stylish approachability for Titan Eyewear which is also seen by consumers as a stylish but accessible brand.”

CLIENT:

Communication Head: Kartiki Karihaloo

Marketing Manager: Jukta Basu Malik

AGENCY:

Agency: Ogilvy, Bangalore

Chief Creative Officer South & South East Asia and Vice Chairman India, Ogilvy: Sonal Dabral

Chief Creative Officers, Ogilvy South: Kiran Anthony, Mahesh Gharat

Managing Partner, Ogilvy South: Tithi Ghosh

Senior Vice-President, Planning: Anirban Roy

Creative team: Mukesh Kumar, Deepesh Rajani, Harshad Salian, Subir Sen

Strategy & Planning: Siddharth Mohanty

Account Management: Priyank Vaghela, Pranav Hebbar

Production House: Bloom

Director: Harshavardhan Kulkarni

Producer: Raja Tangudu