Titan gives a designer twist to its Raga watch collection with Masaba Gupta
Titan Company Limited, India’s leading lifestyle company, unveiled its latest Limited Edition Collection under the Raga series with designer Masaba Gupta. The Titan Raga-Masaba Limited Edition Collection was launched at the Taj Lands End with a grand fashion show and unveil that showcased the watches and statement motifs.
Speaking on the association with Masaba Gupta, S Ravi Kant, Chief Executive Officer, Watches & Accessories Division, Titan Company Limited, said, “We have associated with Masaba Gupta, a leading designer known for her striking motifs and bold designs that resonate with the ‘Young Woman’ of today. This partnership has resulted in unique and differentiated designs; each timepiece has a unique story to tell. This Limited Edition Collection blends the Feminity and Romance of Raga with the Tribal and Pop Art signature look of Masaba. The Titan Raga-Masaba Collection is a testament to the Raga brand which has elegantly and fashionably evolved over the years to suit every woman and every occasion.”
Masaba Gupta added here, “It gives me immense pleasure to be working with Titan Watches as their commitment to quality, design and craftmanship is world-class. I have always strived to reinvent traditional designs for the free spirited Indian woman and Titan, has always catered to the individual desires of the ever-changing woman. This collaboration is the perfect opportunity for myself and Titan to add a quirky Masaba touch to Raga’s exquisite design philosophy.”
Priced between Rs 7,995 and Rs 14,995, the collection features 11 statement pieces, each crafting and reinterpreting a unique Masaba Motif into a unique timepiece. In ‘Tribal Hug’, an engraved tribal pillar spirals the wrist for an inimitable wrap watch. In ‘Wanderer Elephant’, artfully cast elephant links in antique finish form the perfect bracelet. In ‘Swaying Fishes’, intricately carved fish charms dangle over a mesh bracelet. In ‘Wishing star’, stars shoot out of a brushed gold bangle bracelet. These unique construction pieces borrow from the techniques and finishing of fine Jewellery, with Brushed Gold, Antique Gold and Rose Gold finishes, the creative use of mesh and elegant enamel work.
The Titan Raga-Masaba Limited Edition Collection is a symbol of individuality, designed by and for the woman who believes in her feminity and makes it her power.