Titan HTSE: Website powered by light!

HTSE (High Tech Self Energized) is a collection of futuristic, self-energizing, light powered watches by brand Titan. HTSE brings alive the concept of a watch being a completely self-sufficient unit to the point of energizing itself. HTSE watches can be charged by any light upward of 200 lux. It is astonishingly true that even the light from a candle can charge these watches.

To engage with consumers on the digital medium, the brand has created a website www.titanhtse.com . This website draws inspiration from the unique technology of the HTSE platform which is "light powered". The users enter the website by holding up any source of light to their webcam. The homepage of the site features an HTSE watch synced to the user's system time as the central piece. The site displays the entire collection of HTSE watches in addition to showcasing the new Aamir Khan TV Ad.

The look of the site is in keeping with the futuristic technology that runs these watches. A Facebook application will soon be featured enabling users to add light art to their profile pictures.The site has been conceptualised and designed by Media2win, a full service digital agency.

"Since the Titan HTSE watch is light powered, we wanted consumers to have a similar experience when they visit the site. The site has been designed to bring out this core feature beginning from using a light source to enter via a webcam. Using creative technology on digital media is always exciting." ' Namrata Balwani, COO, Media2win

"The HTSE collection is targeted at the youth who seek style in technology. And to capture any mind space of the youth today requires a high level of engagement and there's no place better than the web. This is why we created a microsite and a few Facebook applications. Hence in addition to showcasing the entire HTSE collection, the user also has an opportunity to interact with the brand thus creating engagement." - Somprabh Singh, Senior Manager Marketing- Titan

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