Titan Industries awards its media mandate to Madison

Titan Industries from Tata Group has assigned its media duties to Madison, sources close to the development have confirmed. The win comes on the back of a multi-agency pitch. Maxus is the incumbent agency on the account. 

The creative duties are being handled by Ogilvy India. 

Madison Media’s client portfolio includes blue chip clients such as Godrej, ITC, Marico, Snapdeal, McDonald’s, TVS, Raymond, Piramal Healthcare, Levis, SpiceJet, Domino’s, Max Life Insurance, Asian Paints, Gaana.com, Timesjobs.com, Pidilite, Tata Salt, Acer, Amul Hosiery, Crompton, Indian Oil, Enamor Lingerie, Gowardhan Dairy, Café Coffee Day and many others. The gross billing of Madison Media Group is about Rs 3,750 crore.