Titan proves that smart is now stunning with its latest ad films for JUXT!

Titan, India’s leading and the world’s fifth largest watchmaker unveiled JUXT – India’s most fashionable smartwatch, in partnership with global technology giant HP Inc. Following the launch, the brand launched their latest TVCs, celebrating JUXT as an exemplary confluence of tradition and technology, with its stunning design and smart function.

The two ad films for JUXT highlight the essential features of the smartwatch in a humorous way, starring Bollywood film director, screenwriter, and cinematographer Kabir Khan, singer and composer Pritam, and actor and comedian Vir Das. The TVCs capture the three celebrities engaging in friendly banter with each other, with JUXT keeping them honest, prompting them to ask, “Couldn’t you just be stunning?”

Elaborating on the concept behind the JUXT TVC, Sirish Chandrashekar – Marketing Head, Titan says “Titan JUXT is a strategic move by the brand to continue to be relevant to the fast-evolving modern consumer and infuse energy into the brand. The communication is sharply targeted at creative entrepreneurs, for whom social networks form a fundamental part of their lives – professional and personal. The stunningly designed Titan JUXT with its smart features will enable them to stay connected always.”

“We have tried to leverage the quirky and interesting personalities of our three celebrities who dominate their respective creative fields in the making of this campaign. They occupy many worlds at the same time and have truly high regard for craftsmanship and beauty. With subtle humor and genuine performances from Pritam, Kabir Khan and Vir Das both ads have a charm that is quintessentially Titan” says Tithi Ghosh – Senior Vice President, Ogilvy Advertising South.

The TVC speaks to the modern multi-faceted man who is constantly on the move, keeping himself connected and informed. Titan JUXT, with features like privilege reveal, world time, activity tracker and notifications, is a stunning timepiece offering the best of technology and style, without being intrusive.

Campaign Details: 

TVC duration: 45 seconds & 50 seconds

Creative Agency: Ogilvy & Mather, Bangalore

National Creative Director: Rajiv Rao

Senior Vice President and Head of Advertising – South: Tithi Ghosh

Senior Creative Director: Muki Sablania

Creative Team: Hemangi Chatterjee, Deepak Thammaiah, Nakul Sarin, Gururaj Biradar, Lavanya Singh

Account Management: Sindhu Menon, Akshatha Poojari, Shivani Agarwal

Planning: Sreenesh Bhat, Shreyaa Rajan

Agency Producer: Rajib Baruah

Exposure: TV, Digital and DTH and Cinema

PR Agency: Rediffusion/Edelman India

Celebrity ad films

Production House: Apostrophe Films

Director: Koushik Sarkar

Executive Producer: Hamesh

Associate Producer: Debadrita Ghosh

Cinematographer: K.U. Mohanan

Music Composer: R. Anandh

Production Designer: Ajay Chodanker

Product window

Production House: Sky high films

Director: Rahul Ved Prakash

Executive Producer: Karishma Sahi

Director of Photography: Sejal Shah

Music: Tarun Shahani & Vinayak Manohar (Industree Studio)

Post Production Head:  Aarif Sanwala