Titan's Xylys picks Farhan Akhtar as its Brand Ambassador

Strengthening its focus on the Swiss watch segment, Xylys, an exclusive brand of Swiss made watches from Titan, announced its association with one of Bollywood's most talented and multifaceted personality, Farhan Akhtar. Farhan Akhtar, known for movies like Don, Rock On, Lakshya, Luck By Chance and more recently acclaimed for his performance in Zindagi Na Milegi Dobara, has been signed as the brand ambassador to reinforce Xylys' brand philosophy of novel design and quality.

Titan launched Xylys in the year 2006, with the aim to leverage the immense potential in the Indian premium watch market. Designed exclusively for the generation of today, these exquisite timepieces reflect excellent craftsmanship with flawless perfection, besides rightly capturing the core of the ever evolving taste of consumers. A new age Swiss made brand, Xylys has built up a significant appeal amongst watch aficionados for its design and style and is now poised to take a bigger share in burgeoning Indian premium watch market.

Commenting on the brand, Ajoy Chawla, Vice President, Titan Watches, said, "Xylys has had a dream run and been growing at a CAGR of 30%, thanks to our investments in building awareness for the brand over the last 5 years. The market in the premium & Swiss segment is fragmented with several international brands, hence there is a strong need to sharply position our brand Xylys and target the young, contemporary global Indian."

Further talking on Farhan's association with Xylys, he said, "Farhan is a new age, multi-talented individual admired for his unconventional work. He embodies the Xylys brand's core values of sophistication, individualistic, authentic yet unconventional. We believe he will enable Xylys to connect deeply with the new age, global Indian seeking to express their own identity in a unique way."

All Xylys watches are created with a fine sense of design made from carefully selected materials and crafted with a passion for detail. Every aspect, from the movement to the elegant face to the detailing on the case to the logo on the crown, contributes to the uniqueness of the timepiece.

Talking about his association with the brand, Farhan Akhtar said, "Great deal of design thought is required in the making of a film or bringing a character to life. Only when the design is in place, you can infuse it with passion... And I feel that the ideation behind creating every timepiece from Xylys has followed a similar process. It is great to be associated with a Swiss watch brand, which exemplifies precision for detail, uncompromising functionality besides design excellence. I am all the more excited to represent a Swiss watch brand from House of Titan and I look forward to the days to come with Xylys."