Titan unveils 'High Tech Self Energised' light powered watches!

Titan, India's leading watch brand, launched HTSE (High Tech Self Energized), a collection of futuristic self energizing, light powered watches. Ace Shuttler Saina Nehwal along with Ajoy Chawla, Vice President, Titan, unveiled the collection. HTSE brings alive the concept of a watch being a completely self sufficient unit to the point of energizing itself. HTSE watches can be charged by any light upward of 200 lux. It is astonishing but true that even a candle light can charge it.

It is not only the technology of HTSE that has a "light powered" angle to it but also the design inspiration which is unique. HTSE draws its design inspiration from the most complex self energizing bodies built by mankind - space stations, satellites & space ships. Targeted at the tech savvy young urban male, this ultra modern assortment is truly an epitome of style & technology.

Unveiling the collection, Ajoy Chawla shared, "Today's youth are techno savvy & self energized. The HTSE collection is a cool & flaunt able accessory for this young guy. This light powered platform is an exciting development in the journey of brand "Titan".

Speaking at the launch, B.V. Nagaraj, Head ' Innovation & Design, Titan said that the technology was developed in-house by Titan. He also threw light on some of the technological features of this collection like "Sleep Mode" which increases the shelf life of the battery, "End of Life" which indicates that the battery needs a recharge, "Over Charge Prevention" ' prevents overcharging of the battery & "TSWF"- Time set warning function.

The internationally renowned shuttler Saina Nehwal exclaimed, "It is truly exciting that an Indian watch brand has indigenously developed a technology of world class standards. I completely associate with Titan's philosophy of "Be More" and practice it in my own life. The HTSE collection connects with every individual who is self energized & self driven in life".

With its Geometric Case contours, anthracite colors & saucer shaped perforated dials, the HTSE collection distinguishes itself at the retail outlets. Priced between Rs. 6,495 to Rs. 10,995, this collection has 10 styles and is currently launched only in the top 12 cities of India. In these cities they are available at all World of Titan showrooms, select leading multi brand outlets and departmental stores.

Marketing
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing