Titan unveils the World’s Slimmest Ceramic Watch – Edge Ceramic

Unveiling the latest collection under the revolutionary Edge series, Titan launches Edge Ceramic, the slimmest ceramic watch in the universe, in its new ad film. Staying true to Titan’s heritage in craftsmanship and expertise in innovation, the film created by Ogilvy & Mather presents Edge Ceramic with finesse and style. 

Taking inspiration from the product itself, the TVC for Titan Edge Ceramic exemplifies the fine crafted piece of art and precision. An ode to its legacy of hallmark Edge-like thinness, the memorable ad film weaves in the melodious Titan symphony with the intricacies of the ceramic material.

Mr. Sirish Chandrashekar – Marketing Head, Titan watches said, "Edge embodies our pioneering spirit in watchmaking. Finesse, sophistication and minimalism are at the core of its DNA. When we were thinking of how best to bring alive the new ceramic proposition, this film idea seemed perfect. The film is a true reflection of the innate qualities of Titan Edge."

Mr. Mahesh Gharat, Executive Creative Director, Ogilvy & Mather said, “When Titan decided to launch the slimmest ceramic watch, the idea of recreating the Titan symphony on Jaltarang using fine ceramic bowls felt natural. That gave us the opportunity to work with India's leading classical Jaltarang artist Mr. Milind Tulankar and bring the idea to life.”

Titan has achieved the impossible with the launch Edge Ceramic, designed at a thickness of 4.4mm. The limited-edition collection will be promoted on television and digital mediums through the latest ad film.

 

Credits

Created by: Ogilvy & Mather, Bangalore
National Creative Director: Rajiv Rao

Executive Creative Director: Azazul Haque & Mahesh Gharat

Creative team: Mahesh Gharat, R Unnikrishnan, Adwait Kulkarni, Dhanil Namboodiri, Mijula James

Senior Vice President and Head of Advertising – South: Tithi Ghosh

Account Management: Sindhu Menon, Akshatha Poojari, Shivani Agarwal

Planning: Sreenesh Bhat, Easo John

Agency Producer: Rajib Baruah

 

Production:

Production house: Hungry films

Director: Vijay Sawant

Producer: Dharam Valia

Director of photography: Jignesh Jhaveri

Music: Milind Tulankar & Chirantan Bhatt

Download the Edge Ceramic ad film here: https://edelmanftp.box.com/s/4aj54tiuq64colelbl3rjxuvn2931sqj

View the Edge Ceramic ad film on YouTube here:

https://www.youtube.com/watch?v=e8D4GRs2FpA

View/Download the high-res images for Edge Ceramic here: https://edelmanftp.box.com/s/0b5u3pasivzw7xme9ve1p2f6fjobnm5j

Marketing
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