TLC’S New Launch Style Inc. With Aalim Hakim Creates Nationwide Sensation On Social Media

STYLE INC. WITH AALIM HAKIM is still to premiere on TLC this Thursday at 10 pm, but it has already created a sensation in Bollywood and social media platforms generating an astounding 200 million impressions.

The series campaign has trended 5 times in the last two weeks on Twitter with high engagement levels. The high decibel campaign has been crafted with a layered approach with the leading Bollywood stars Hrithik Roshan, Shahid Kapoor, Abhishek Bachchan, Bipasha Basu, Suniel Shetty, Riteish Deshmukh and even cricket legend Sachin Tendulkar talking about the upcoming series.

Creating a social blitz, the quirky campaigns so far include:

#DontTalkCute with Ranveer Singh

#MakeItJhakaas with Arjun Kapoor

#VarunDhawanMakesMe with Varun Dhawan

#ShowYourPunnyBone with Ayushmann Khurrana

#MereVarunArjunAayenge with Varun Dhawan & Arjun Kapoor

Rajiv Bakshi, Vice President, Female & Family Entertainment Products, Discovery Networks Asia-Pacific (South Asia), said “The marketing strategy was to deliver an unmatched digital impact and social buzz, matching the finest in Indian entertainment. To be trending for all five campaigns within the same week demonstrates the content affinity and the creative ingenuity of the team. We are super excited with the deep affection been shown by our discerning millennial fans.”

Host of the show Aalim Hakim said “Viewers have seen some candid moments from their favourite stars’ lives on social media so far. There is a lot more to look forward to on the show.”

India’s leading stars with millions of fans on Facebook, Twitter and Instagram have spoken about the show including:

The series features next-gen stars including Aditya Roy Kapur, Arjun Kapoor, Ayushmann Khurrana, Ranveer Singh, Sidharth Malhotra, Varun Dhawan, Tiger Shroff as well as the evergreen Sanjay Dutt, who will share style secrets along with the ubiquitous Bollywood stylist Aalim Hakim.


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