To increase reel engagement, Instagram adds new Audio tab

Instagram has added the search for audio option within the app's search tab, making it simpler to tap into music-related trends, with a target on Reels. Tapping on any track will bring up a TikTok-style display of Reels that have used that song's samples.

You can then download the audio for later use while also getting a complete overview of relevant trends .  It will assist Instagram in promoting the use of Reels in an effort to combat increased competition from TikTok.

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According to a media report, on the same day YouTube launched a new ad campaign promoting how to achieve the exact same thing with its own TikTok-style Shorts feature.

It a new global ad campaign aimed at showcasing how individuals may use the opportunity to add their own version on famous music trends, YouTube hopes to raise awareness of Shorts, its vertically aligned, TikTok-clone within the app.