TO THE NEW & Evergent partner to improve monetisation for OTT players
TO THE NEW, one of the world’s leading digital tech companies with a media & entertainment focus has partnered with market leader Evergent to drive superior customer management and enable new and flexible business models with higher monetization for all OTT service providers.
TO THE NEW will offer Evergent’s Revenue & Customer Relationship Management suite as part of its OTT solution called VideoReady to support businesses with innovative customer lifecycle management experiences. This will help OTT customers increase their revenues while reducing churn by offering flexible and dynamic products that can be monetized via multiple billing options.
TO THE NEW has been trusted by global media brands for its engineering, technology, and content operation needs since 2008. The company provides technology services across the OTT value chain including system integration involving market-leading products in areas including Multi-DRM, Players, Ad-Platforms, Data & Analytics, and Customer Management.
Pre-integration of Evergent’s Revenue & Customer Relationship Management suite with TO THE NEW’s VideoReady will provide OTT service providers with a faster GTM with market-leading OTT revenue and customer management capabilities.
“With our strong experience and expertise as a system integrator in the OTT space, we have always been at the forefront of enabling customers to leverage and integrate best-in-class products in the market for their OTT offerings. Integration of Evergent’s advanced products suite with our in-house OTT VideoReady solution will certainly help in significantly reducing the TCO and time-to-market for our customers. We are excited about this partnership and hope to create an even bigger impact in the OTT space going forward.” said Narinder Kumar, Co-Founder & COO at TO THE NEW.
Commenting on the partnership, Evergent CEO Vijay Sajja said, “The current OTT marketplace is saturated with global competitors, and with the consumer in control, they are demanding increased efficiency and customization from their video service providers. TO THE NEW is aptly positioned to help OTT service providers navigate this complex ecosystem with the right set of technologies and products to optimize efficiency and outcome. Through our partnership, we will work together to provide the industry-leading customer management solution required to create superior customer experiences.