"Today's customers want their nutrition to do more than just taste good"

 

Fitness for today's youth is a challenge and passion at the same time. Celebrating the fitness and nutrition values, Here adgully brings an insightful interaction with Pranay Jain, Founder, and CEO, BodyFirst.

Jain shares about growth of health and fitness market, how body first is unique in its own way, global competition and many more

Tell us about the health and fitness market. How swiftly is the domain growing in India?

The Indian gyms, health, and fitness club industry is estimated to produce total revenues of $0.6 billion in 2020, indicating an 11 percent compound annual growth rate (CAGR) between 2016 and 2020. Consumers in India are growing more health aware and nutrition-conscious. According to mobile data and analytics vendor App Annie, over 71,000 new fitness and health applications were published in 2020, representing a 13% increase over 2019. World Economic Forum study outlines a 46 percent rise in downloads of health and fitness applications worldwide between Q1 and Q2 of 2020, with India experiencing the biggest growth - a staggering 156 percent. This equates to 58 million new active users in the country. 

What helps you stand out as a fitness brand? What are your unique product offerings?

One of BodyFirst's primary distinguishing features is that it receives significant R&D support from Gangwal Group. With over 34 years of clinical experience in the chemical and nutrition sectors, Gangwal Group enables BodyFirst to acquire rapid access to large quantities of raw ingredients, allowing it to bring its product to market significantly faster. This provides BodyFirst a unique advantage in terms of long-term progress by allowing products backed by extensive scientific research and nutritional assessments to be launched into the market instantly. With so many bogus and fraudulent products available in the market, there is an urgent need to bring in proven products that have been tested, approved, and are validated by scientific research. Some of our key product offerings include proteins powders and bars, pre-workout and amino acids that are backed by science and are result-oriented. General fitness and nutritional products such as multivitamins, natural astaxanthin, curcumin,vital minerals, Omega 3 supplements, probiotics, etc are also some of our best sellers. 

What is the market size of the health and fitness industry? Do you think Indian players can take on global competitors?

Following the pandemic, there has been a substantial increase in the consumption of nutritional and health products. Health, nutrition, and immunity-boosting foods are increasing in popularity, which has boosted BodyFirst's growth prospects even more. The industry is expected to grow much faster than expected, due to a rising number of individuals adopting the fitness culture. The increased availability and adoption of nutritional items in the market have resulted in the fitness sector's continuing expansion. With science-backed nutritious components at the forefront of BodyFirst's products, early and rapid acceptance has encouraged its customers to embrace a healthy lifestyle. BodyFirst is confident that consumers would use word of mouth to promote its goods to their relatives and friends since its products have been clinically tested and verified. BodyFirst is now seeing excellent consumer sentiment and plans to continue introducing new and science-backed nutraceutical products. Given how the industry is growing and reliability on made-in-India brands, even the health, and fitness industry will benefit from indigenous brands. Building trust and delivering result-oriented products will help these Indian players to sustain and thrive in the growing Indian fitness and health industry even as global players are steadily gaining inroads into this growth market. 

What is the vision and mission of Body First?

BodyFirst is a sports nutrition, personal health, and wellness company built on science. BodyFirst products seek to deliver high-quality health supplements made from ingredients that have undergone extensive research by accredited research firms. Our products are not only scientifically certified, but they also meet high-quality standards that are consistent throughout multiple categories. We have taken significant effort to preserve excellence and a science-backed approach throughout the process, from procuring our extensively examined ingredients to evaluating proper dosage and delivering the finished product in a user-friendly form. For the blending and packaging of our products, we collaborate with the finest manufactures in the industry. BodyFirst has always taken a hands-on approach to ensure that what we envisage is precisely what our customers receive; a product that delivers on its promise with excellent results.

What long-term changes do you think the fitness industry needs to incorporate to cater to the new age customer?

While the fitness industry is already showing growth signs, there still is a need to increase awareness and build lasting trust between brands and consumers. Today’s generation of fitness consumers is either educated in terms of fitness and nutritional products or rely on second-hand information from their trusted friends, family members, and others who seem to be educated in the nutritional aspects of fitness products. The way the industry needs to move would primarily entail education and awareness being described onto the products and other materials. Every product in the market needs to be transparent about its ingredients and build the much-needed assurance for the industry to grow. After the assurance, availability is the next target that the industry needs to overcome. Given the vast majority of fitness enthusiasts spread across the cities, it is necessary to build a cluster of fitness communities that highlight the importance and role of these nutritional products in achieving their respective fitness goals. 

Fitness and health products today are highly innovative. Tell us how you incorporate taste and health through your many offerings.

With an increase in adoption and entry of health-conscious consumers, BodyFirst is projected to expand in conjunction with the fitness and nutrition sectors. We are making this possible through the development of science-backed products and the establishment of a presence in nearly all of the important categories of the health and fitness sector. The launch of around 150 goods in the next one to two years will fuel the growth trend for us. BodyFirst is set to achieve 300+ SKUs in just three to four years since its founding and intends to bring these progressive products within reach of its rising customer base. We are already witnessing the results of our strategic plans to help connect with prominent wellness chains and fitness influencers around the country and ensure the availability of our products.

We want consumers to be healthy without having to spend on expensive nutritional products. With our varied product line, we hope to usher in health and aim to educate them so that they may make wise and correct decisions. To help with this, we provide detailed information about the ingredients utilized in these products, while also declaring the test findings for our products. We intend to build a trustworthy brand and entirely rely on our loyal customers to spread the word.

Please elaborate upon your product quality and testing process.

Better nutrition has always been an element of health, but today's customers want their nutrition to do more than just taste good; they want it to help them achieve their fitness goals. Our items are in a different league than what is available on the market. Before establishing our brand, we researched the industry for more than two years and developed items that would entirely meet their overall health expectations in terms of taste, freshness, and adherence to regulations. Under our transparency initiative, we list out the key processes of inspection, storage under regulated conditions, quality checks for raw ingredients, weighting them as per standard Batch quality procedure, mixing and blending, storage, and distribution of the packaged product. All of our products are also available in travel sachets to help consumers keep up with their nutritional dosages even while traveling. BodyFirst is committed to bringing improved forms of product quality to provide consumers the best taste with assured benefits. 


https://www.marketresearch.com/MarketLine-v3883/Gyms-Health-Fitness-Clubs-India-14192536/

 

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