TOI and Everyuth Naturals come together to find India’s freshest face
The Times of India has joined hands with Everyuth Naturals to launch the 12th edition of its marquee talent-hunt platform – Everyuth Times Fresh Face Season 12. Over the past years, the national platform has established itself as an outstanding stage that brings forth and puts the spotlight on the talented youth of the country. Setting itself apart, the platform celebrates real talent and helps pave the way for their success. Over the years, Fresh Face has been a launch pad for several youngsters to carve their path to glory and make it big in the entertainment industry. Renowned personalities from Bollywood, to TV stars to Models to Musicians, have started on their road to fame and success from the Fresh Face stage and take great pride in the platform that helped build their confidence, stage presence and sharpen their talent. These incredible artists are the perfect examples of how your Fresh Factor can truly take you places!Flagging off the property this year, Aditya Seal & Radhika Madan, the freshest faces of Bollywood,hosted a social-media takeover with ace comedian Danish Sait.
The duo introduced the refreshed format of the current season that will see the introduction of AUDITION HUBS which will be held at a centralized location in each of the 10 cities in addition to the regular college auditions. This new format will open its doors to campuses across the city to participate. Now, they can simply pre-register on www.timesfreshface.com or walk in to the AUDITION HUB.
Excited about the current season, Aditya Seal, the Student of the Year 2 boy, recalled his college days and said,“I hope a lot of youngsters turn up to showcase their talent – it doesn’t really have to be dancing, singing or even acting. I just want participants to come ahead and show who they truly are. Unfortunately, in my time, I did not participate or else my life would have been very different by now.”
Talking about the uniqueness of the property, Radhika Madan said, “I am excited because I have seen a few clips of contestants from earlier seasons and all of them were so good. I think this is a great platform to showcase your talent at a young age and so, students must come and audition, and see how your talent takes you places.”
Spread across 10 cities with150+ colleges and mall auditions, this is undoubtedly one of the largest inter-college talent hunt platform. The competition is going to be a notch higher with gruelling semi-finales and city finales, which will choose 20 national finalists. These fabulous young talents will be flown to Mumbai for an intensive bootcamp where they will be mentored by ace directors, actors, choreographers, fashion stylists and grooming experts. The national finale will be the ultimate battleground to choose the freshest face and brightest talent for the country. Students in the age group 16-22 can apply via the TimeFreshFace.com or register on-ground at their colleges or walk in to the Audition Hubs.
Commenting on the contest, Sanjeev Bhargava, Director of Brand TOI, said, “The Times of India through its various initiatives has always been among the forerunners of positive change. It’s important to promote youth empowerment as well as be the ‘agents of change’ such that we can achieve our full development potential. Our large population of talented and bright young people is our greatest asset which is why through EveryuthTimes Fresh Face our mission is based on connection – connecting skills with opportunities, connecting potential with possibilities, and connecting young people with freedom to explore and enhance their talent. Winners from the past editions have gone on to chart newer avenues and showcase the power of their talent and personalities.’’
Talking about the partnership with this platform, Mr. Tarun Arora, CEO of Zydus Wellness Ltd., said, “Everyuth Naturals as a brand encourages consumers to embrace their natural best. The Times Fresh Face property being the biggest showcase of youth talent is a perfect blend with our philosophy. We are proud to be on board and participate in this exciting opportunity for students. Fresh Face is an organic fit with Everyuth naturals which is known as a pioneer in facial skin cleansing in India. Through this partnership, we are confident of reaching out to a large base of youth in the country and bring alive the beauty and joy of pursuing one’s unique talents”
The largest talent-hunt platform created ripples across the nation as it garnered over 90 Million impressions and 1.1 Million followers across its digital platforms. Since its inception, the platform has received avid and enthusiastic participation from prominent celebrities such as Alia Bhatt, Varun Dhawan, Vicky Kaushal,Siddharth Malhotra, Sonakshi Sinha, Ayushmann Khurrana, Neha Kakkar, Akshay Kumar, and Yami Gautam among others who have wowed their audience with their fresh factor. With this edition the property hopes to expand engagement and discover some fresh and innovative talents.