TOI, India Today, India.com most visited news websites: comScore MMX
comScore has released data from the comScore MMX Multi-Platform service, reporting key online activity in the News/ Information category in India for April 2017. The service combines data from desktop and mobile consumer panels with data from the comScore census network, providing an unduplicated, persons-based measurement of total digital reach across desktops, smartphones and tablets. This release follows the recent launch of MMX Multi-Platform, along with major enhancements to Mobile Metrix in India, with the introduction of mobile consumer panel data.
Top 15 News/Information Entities
According to MMX Multi-Platform, 84 per cent of India’s Total Digital Population accessed News/ Information digital content in April 2017. 13 per cent of News/ Information visitors/ viewers accessed the content from both desktop and mobile platforms, while 79 per cent accessed exclusively via mobile devices.
The Times of India sites ranked #1 overall with 69 million unique visitors/ viewers, followed by India Today Group with 54 million and India.com sites with 41 million. In the top 15 ranking, more than half of the time spent on News/ Information digital content is via mobile devices, with The Times of India sites having the highest engagement at 44 per cent of total minutes for the category.
In April 2017, 92 per cent of the 25-34 age group in India visited/ viewed News/ Information digital content, the highest reach among other age groups, compared to 76 per cent for persons aged 45 and above.
Males spent more time on News/ Information digital content, contributing to79 per cent of total minutes for the category, with 85 per cent of that time accessed via mobile devices. The 15-24 demographic spent the most time on News/ Information content, representing 40 per cent of total minutes for the category, with males consuming 80 per cent of the total minutes and females at 20 per cent.