TOI launches its new Gujarati daily 'NavGujarat Samay' in Ahmedabad

As a part of its strategy to aggressively extend footprint in Languages, The Times of India Group launches NavGujarat Samay in Ahmedabad.  This launch comes on the heels of a slew of successful launches like Ei Samay in Kolkata, seven new editions of Maharashtra Times (Pune, Aurangabad, Nagpur, Nasik, Kolhapur, Jalgaon and Ahmednagar) and one new edition of NavBharat Times (Lucknow) in the last couple of years.

NavGujarat Samay, a Gujarati daily, is the latest offering in Ahmedabad by The Times Group that already has an astounding 95% readership share in English dailies in the city. TOI Ahmedabad and Ahmedabad Mirror are already well-entrenched leaders in their category, both qualitatively and quantitatively.

NavGujarat Samay is positioned as a new voice for a new Gujarat. It is the voice of the new, progressive, optimistic and ever-enterprising Amdavadi who dreams big and aspires for global recognition and success.

A modern, forward looking brand that is in tune with the evolving consumer media habits, NavGujarat Samay also focuses on the new age media, that are especially popular with the ‘under 40’ readers. For instance, it is the only Gujarati daily that launches alongwith a wide array of digital platforms - Apps, a WAP site and a website (www.navgujaratsamay.com). Going forward, NavGujarat Samay will continue to engage readers via its print, digital and social media innovations and offerings.

NavGujarat Samay - A new Beginning
A bold new offering from The Times Group that brings in a fresh perspective in the newspapers in Ahmedabad, NavGujarat Samay is all set to leverage the many strengths of the Times Group and its iconic brands:

  • Strong Industry, Business and SME focus:  NavGujarat Samay covers an indepth and a broad spectrum of business news and analysis targeted at fulfilling the needs of the business and entrepreneurial community of Ahmedabad.
  • Indepth Local and National coverage from a Gujarat perspective: NavGujarat Samay is the bridge that leverages the Times Group network and provides the best of content to Amdavadis. It takes Ahmedabad’s perspective nationally to people who can make a difference.
  • Premium, differentiated and modern design that packs in more quality news in a ‘slim’ format:  The slim format and new look has been developed basis consumer research, reflecting the trend of modern readers preferring sleek and smartly designed products.
  • Strong focus on reader interactivity and user generated content based on our brand philosophy of a modern newspaper engaging readers in a dialogue.
  • Differentiated advertising supplements that provide the best in features, entertainment, trends and youth focused subjects with an objective to celebrate Ahmedabad with the zest and energy of the Amdavadi.
  • Value added sections like business, spirituality (including Speaking Tree), women and children – that help readers discover newer experiences and content, thus enriching their lives.
  • 2 front pages in 1 newspaper - a double dose of the biggest news: A first ever innovation in any daily in Gujarat, that delivers double the value for our Gujarati newspaper readers.

Rahul Kansal, Exec. President, The Times Group says “The Times Group is well-acknowledged as a thought leader in the English Newspaper space as well as for its Language brands - NavBharat Times, Maharashtra Times and Ei Samay. Now we are all geared up to achieve the same milestone in other Languages as well.

Adds Ranjeet Kate, Director Response, BCCL “NavGujarat Samay will provide the right platform and context for the advertisers to creatively engage the Amdavadis in their own language. With a ‘print plus’ approach and a whole lot of brand activations planned over the whole of 2014, NavGujarat Samay will usher in a new era of newspapers in Ahmedabad, that will delight the readers and advertisers like.”
 

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