TOI most viewed video publisher on Facebook in news category
According to an industry study by video intelligence company Vidooly, Times of India is India’s most viewed video publisher on Facebook in overall & traditional news category with over 112 million views just in October. Starplus sits at the top of 'Traditional Entertainment Media Brand' category with 26 million+ views and is followed closely by Zoom TV (25 million+) & HistoryTV 18 (24 million+).
Some of the other interesting names in the overall leaderboard are Aaj Tak, Hebbar's Kitchen, ScoopWhoop, Buzzfeed India, Glamrs, The Logical Indian, PopXo, Scroll and others.
The study by Vidooly was conducted spanning 6 categories of content such as Health & lifestyle, New age entertainment, Traditional entertainment, New age news, Traditional news, Individual creators & over 5,000 Facebook video publishers in India.
Talking about the research Subrat Kar, CEO and co-founder of Vidooly said
“India is right now at the center of Facebook's growth strategy. With around 142 million monthly active users in the country, it is a platform that brands or video creators cannot ignore! Despite YouTube still being the go-to platform for most video creators in the country, Facebook is fast catching up and attracting new creators to its platform.
For aspiring video creators in the country, Facebook can be a great platform that can give immediate feedback from the audience. They can then incorporate it in their overall content strategy and try to leverage other platforms like YouTube, Twitter and Instagram. For both traditional and new age digital media brands, Facebook can give an astounding reach (as evident by the massive number of views on videos) and help create a solid market positioning in a noisy and crowded marketplace.
We will soon come up with more reports like this to help educate all the stakeholders in the ecosystem, and it will be fantastic if we can get some suggestions from the peers regarding this."
For aspiring video creators in the country, Facebook can be a great platform that can give immediate feedback from the audience. They can then incorporate it in their overall content strategy and try to leverage other platforms like YouTube, Twitter and Instagram. For both traditional and new age digital media brands, Facebook can give an astounding reach (as evident by the massive number of views on videos) and help create a solid market positioning in a noisy and crowded marketplace.
We will soon come up with more reports like this to help educate all the stakeholders in the ecosystem, and it will be fantastic if we can get some suggestions from the peers regarding this."
History TV is One of the frontrunners in the leaderboard. Talking about it's strategy, Sangeetha Aiyer, Vice President & Head Marketing – A+E Networks (History TV18) said: "We have always believed in being platform agnostic and going beyond television as medium for entertainment. Our FB videos are custom made for the newsfeed and not simply promos for our shows and I think this success is testimony to our efforts in treating the FB user as a consumer of content and not promotions"
Vidooly was launched in November 2014 by Subrat Kar, Ajay Mishra and Nishant Radia. It is an online video intelligence software product for content creators, brands, multi-channel networks, agencies & media companies. Since it's inception, over 20,000 video content creators across the globe have signed-up on its platform to grow across social video such as YouTube, Facebook, Instagram & Twitter. Vidooly's audience and content insights empower video teams to refine their content, distribution & optimization strategy, find and partner with influencers, and maximize video viewership. Everyday Vidooly's big data engine analyzes the engagement of over 500 million viewers and tracks 250 million videos across 5 platforms, including YouTube, Facebook, Twitter, Vine, Instagram. Currently its video intelligence software empowers some of the big names in the industry such as Fine Brothers, TVF, OML, VideoGyan, GroupM, Mindshare, Thoughtful Media, WebTV Asia etc.
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