banner image banner image
 

TOI’s #TimesOutAndProud touches 12 million hearts in 10 Days

India is a nation known for its cultural diversity, and among the various kinds of people are the ones who also identify as LGBTQIA+. On May 17th, India’s largest media house, launched a landmark initiative to raise awareness around the importance of acceptance and inclusivity of this community within society. Titled #TimesOutAndProud, the initiative was launched along with a film that showcases the daily struggles of the people of the community. The ‘Times Out & Proud’ film that aims to help create a more inclusive society has touched the hearts of over 12mn people across the nation within the first 10 days of its launch, making this one of the largest movements for this cause in the history of the nation.

As a response to the campaign, hundreds of emails have poured in from all over the country from members, families and supporters of the community who wish to share their stories and express their support. The very first day of the LGBT Pride Month, i.e 1st June marked a monumental day as TOI proudly carried the first ever dedicated personal announcement section of the community through the #TimesOutAndPride Classifieds: A safe space for the community. The first-hand accounts are written by the members of the community, about their lives, hopes, ambitions and through classifieds reach the world to read.

The campaign has also travelled beyond newspaper and digital with a series of on-ground interactions. The message has been integrated with the Pride parades across the country.

A special audition was hosted for the model selection for Bangalore Times Fashion Week for transgender models who would be added to the talent pool for the event.

Coming up soon are Out & Proud nights that will feature specially created and curated stand up and slam poetry acts.

Receiving applause from people across different strata of society, the film strikes a chord with viewers as it sheds light on the people who have been subject to unnecessary prejudice, taking the core message of ‘inclusivity and acceptance’ to a larger audience. Coming OUT and PROUDLY so, the initiative has garnered support from Bollywood, MPs, Lawyers, LGBTQ activists, TV stars, business tycoons and national award winning directors.

 

Media
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Media