Tommy Hilfiger introduces its Children's Wear line in India
New Delhi, Delhi, October 1, 2010 /India PRwire/ -- Tommy Hilfiger, the premium international fashion brand announces the launch of its Children's Wear line in India. With a mission to bring international fashion trends to the Indian markets, they have opened 7 stores across Delhi NCR & Punjab areas and more are to follow shortly. The Tommy Hilfiger Children's Wear line will be retailed at exclusive Tommy Hilfiger Children's Wear stores like the one at South-Ex Part I market as well as other flagship stores of the brand itself.
Tommy Hilfiger has been a pioneer in India, bringing international concepts into the country ahead of its competitors. This one of a kind launch of completely imported international Children's Wear, reinforces the brand's strategy. Along with the national roll out of the footwear collection and the brand's rapid expansion into tier 2 cities, this launch of Children's Wear will meet the brand objective of rapid growth in India.
To announce their arrival in the market and celebrate the launch, there was a lavish event on 30th September at the Ambience Mall, Vasant Kunj. The event was graced by the glamorous Bollywood actress Raveena Tandon and her children as well as, some of Delhi's renowned socialities including Tanisha Mohan, Ankur Modi, Leena Singh, Payal Sen, Arjun and Anjali Kapoor.
"I am super excited to see these preppy clothes on children in India who are all going to lap up this new international collection. Now, I don't need to shop for Children's Wear in London, Paris or New York, as it's all here!" said an ecstatic Raveena Tandon during the unveiling of the Fall 10 Childrenswear Collection.
Tommy Hilfiger brands ethos is culturally livid and strong with the theme of Rock & Roll music and their various musical brand associations. Similarly, the Tommy Hilfiger Children's wear launch event included a musical performance by young upcoming child prodigies and a Rock band performance. The kids' rock band played some groovy numbers, written and composed by them that prepped up the evening. Dressed in Tommy Hilfiger Children's Wear merchandise, they were a treat to watch.
The Fall '10 Children's Wear collection has a classic international appeal and embrace the brand's 'Classic American Cool' aesthetics. Evocative colors and expressive graphics on clean silhouettes give it a distinct Tommy look. The collection boasts of 3 fashion groups:
Explore Nature - Inspired by the raw beauty of nature, the clothes have a modern outdoor feel! Tinted denims are teamed up with yarn dyed shirts with contrast details in knit fabric. The sweaters are heavily cabled and also feature Fair Isle patterns. While boys can choose from peppy colors like Khaki, Olive and Navy with a twist of River Gold and Ultramarine Green, girls can explore colors like soft Grey Heather with Performance Purple and Sheer Lilac.
Explore Beyond - Drawing inspiration from NASA expeditions, the clothes have a vintage sports feel and feature space, stars and rocket inspired details. Bold graphic tees are layered with clean gingham shirts, and paired with mid tones of denim and washed chinos. Outerwear is quilted and paneled, while sweaters feature Argyles, bold stripes and badges. The colors of this look are the classic Tommy Hilfiger Red, Navy and White, with a pop of Peru Blue and Yellow for Boys, and a playful Prism Pink for girls.
Explore New York City - A very rock & roll collection with a touch of glam! The prints feature posters for rock bands, graffiti and street signs. Girls can sport sequins elements and foil prints, and boys can team up smart jackets and tees for a party look. Sweatshirts with striking branding graphics teamed up with dark, rich denims complete this look.