ToneOp - Health & Wellness App launches ToneOpEats hoarding campaign

The objective behind ToneOpEats hoarding campaign is to gather the attention of people through these catchy lines to build a unique brand identity in a tier 2 city and come up with creative ideas which no one else does in Bhopal. These hoardings cover the whole city of Bhopal, Madhya Pradesh.

The team has replaced a few lines of these golden era songs with ToneOpEats, So if you see these billboards constantly anywhere in the city.

The lyrics of those songs will change for you, and you’ll replace some words with ToneOpEats. Plus in addition, while digital ads are skippable, billboards are placed in Bhopal strategically so that while someone is in traffic or passing through high-traffic areas. The billboard is so attractive that more than 40,000 eyeballs will catch them daily.

Parth Bansal, the founder of ToneOp, says, “our creative team mixed and matched the songs with our brand to turn your daily humming factors into a reminder of ToneOpEats. Once we listen to an old or new song, we hum for a long time. The same will happen once you see this creative content across the city.”