Tonic Worldwide's 'GIPSI' launches Insights report on the Metaverse as NFTs

GIPSI, Tonic Worldwide's HI+AI (Human Intelligence + Artificial Intelligence) division today launches first Insights report on the Metaverse as NFTs. Experience is at the core of the metaverse, which is now called Web 3.0. When GIPSI deep dived into AI data to understand and decode the Metaverse, it observed that people need to experience it first-hand, and not just learn about it passively. The report, “Metaverse Loading '' is a collection of NFTs on Opensea.io. which can be viewed, liked and shared 
 
GIPSI believes that metaverse is still loading. To help people understand this complex topic, GIPSI decided to show-and-tell! 
“Metaverse loading” is a snackable mini report in the form of NFTs. The idea is to nudge people to get started on the topic of the metaverse and encourage them to start their own Metaverse journey. The report sheds light on the scale of conversations, emotions, early adopters and side-effects of the metaverse. Further, it shares thought-starters for brands to step into the Metaverse and grab more opportunities to offer more experiential engagement to their customers
 
Anjali Malthankar, National Strategy Director, Tonic Worldwide said, “Metaverse simply put is an ‘experiential web’.  It is still loading but it won’t take too long before it becomes a new way of using the web for everything. I think marketers this time are keen on, not missing the bus, big-medium and small, all brand teams are eager to know and enter the space, which is a good sign. Unlike web2.0 where it took a pandemic for all brands to adopt digital, for web 3.0 there is no dearth of curiosity and excitement. Metaverse Loading is an attempt by GIPSI to get started on the topic by interacting with the report NFTs on Opensea.io
 
Commenting on the report, Unmisha Bhatt, Chief Strategy Officer and Director – India & MENA region Tonic Worldwide, said “"Metaverse is still a mystery for most marketers and consumers.  This inhibition comes from the fear of the unknown and the fear of technology. This is our attempt to de-mystify Metaverse for marketers by enabling them to experience it firsthand as a report in the form of NFTs"
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