Top 5 new age platforms; brands can explore for digital ad spends
With the festive season around, digital advertising spends are likely to see an upsurge by brands that will go beyond traditional digital forms like Google, youtube, Facebook, etc this year. With the market opening up with many new avenues, brands are exploring new short-form video platforms who are growing big with their influencers and users network and can be a good alternative to connect and engage with their audiences in metros and beyond.
MX TakaTak is a short video platform by MX player and it has over 40 million monthly active users. It has also got some big TikTok influencers like Gima Ashi and has recently onboarded famous music artist Badshah to its MX Takatak Community. The platform is partnering with significant number of brands including a lot of new economy digital-first businesses in this festive season.
Roposo is a short format content platform from Glance, owned by Inmobi. It has more than 50 million monthly active users on its platform across 14 regional languages. They have recently started monetizing the content and exploring possibilities to engage with brand outreach in the short video space. The platform is receiving brand collaboration interests from various brands across categories.
Bolo Indya is a short-form infotainment video platform that comes with the unique ability to help its creators monetize their content via the Bolo Indya platform opening unlimited income avenues for them. Within 18 months after its launch, the platform has witnessed incremental 8X growth of its users and creator base with an 80% creators retention rate, because of this unique offering. The platform currently has over 65 lakhs monthly active users on android and IOS that age between 18-30 years; growing at a 4X the rate in over 14 languages. The platform is already working with over 75 brands for the festive season to empower them through its strong influencers base majorly being driven in its Hindi, Tamil, Telugu, and Bangla languages.
Moj is the short video platform from ShareChat that was launched just after tiktok was banned. Within 3 months, the platform has clocked over 80 million monthly active users and has onboard many former TikTok influencers like Junaid Malik, Abraz Khan, Beauty Khan, etc. The platform is going aggressive to catch the eyeballs of its creators and brands
Short video content platform launched in 2020, currently with 16 million monthly active users, is attracting traction in tier 2/3 cities after achieving good traction in tier 1 markets. Surprisingly the sizable proportion of its creators and user base is in the 15-40 age group which is viable for brands who are looking for an evolved audience engagement. The company is on aggressively expanding its creator base with different skills set to connect them to the right set of audiences.