Top 5 Ways to Reinvent the Digital Space Adopted by Digital Marketing Firms

Authored by Aanchal Gupta, Co-founder & Director, Quantafi Digital

The catastrophic impact of the coronavirus pandemic has ravaged every sector participating in the area of commerce, changing the lives of many, and bringing about businesses and individuals to a halt. Established businesses, including digital marketing agencies, are finding it difficult to navigate out of this phase of the pandemic. Businesses who had planned their digital marketing plans for two to three years, for example, have encouraged their marketing staff to think imaginatively and reinterpret their goals in light of the pandemic's impact. To survive after the pandemic, many organizations have reinterpreted and refined their existing framework of aims and business strategies.

The digital marketing landscape has changed dramatically over the last three decades to keep up with technical advancements and how products or services are offered online. Digital marketers must be more deliberate than ever before when acquiring customer data insights. Advanced privacy rules have blown huge holes in digital marketing strategies, while the arrival of machine learning and the ‘metaverse’ has reshaped the traditional marketing channel. The following are five strategies for your marketing team to adapt to the shifting digital marketing landscape and stay on top of relevant content generation.

Rethink and Reinvent Your Offering

Your company may specialize in one or more services or products. However, if anything, this period has demonstrated that, more than goods or services, it is critical to continuously reinventing ourselves and rethinking what we offer. Observing what message the brand is conveying, at all times, is critical for adapting to changing conditions in the current environment. It is essential that businesses take this time to reflect on the values they represent, and, as the golden circle rule states, focus on the “why's” and everything else will work out in the end. Every activity completed will result in a domino effect.

For instance, publishing digital content in rural and regional dialects will also help an organization build popularity in a region by boosting regional language and promoting its ideals. This aids in deeply integrating various cultures with the brand values of a corporation.

Become Available Over the Digital Landscape

Now, more than ever, all firms, new and old, that believe in their value proposition and business concept, should focus on digitally reinventing themselves. Go digital, even if you're a small venture. With the ongoing change in social media and search engine algorithms, assemble a team of professionals capable of investigating and comprehending these changes and trends. Following that, changing the brand's social media game in accordance with the current strategy in mind, can ensure that the brand's story changes in accordance with these algorithms. You can take the time to examine numerous digital marketing organizations that are fully capable of performing this duty and developing an appropriate approach, having studied the company storyline, language, and viewpoint, on many pertinent issues.

For instance, a 'Shop-Now' button feature, on a third-party platform, significantly increases a company's sales. Further, it also eliminates the necessity for a company to register online. This leads to lower operational costs for a business that has itself listed online without the requirement for a separate eCommerce platform.

Help an Altruistic Cause

Understandably, business is slow right now, and there is no greater time to re-strategize the company's digital marketing methods. One of the most important aspects to consider is taking the time to be conscious of the overall situation, seeing how they might convert new ideals instilled during this period, and extending an arm to help an altruistic cause. This stimulates fresh business initiatives as well as new and relevant dialogues. It is critical to have discussions about company health procedures and to support causes. Today, identifying a cause that resonates with the company's beliefs is critical. Giving back to the community that has given us so much is essential.

Influencer Marketing Based on ROI

Influencer marketing is a sort of social media marketing that relies on recommendations and product suggestions from influencers—individuals who have a large social following and are regarded as experts in their field. Influencer marketing succeeds because social influencers have a high level of trust with their followers, and endorsements from them act as a sort of social verification to your brand's potential customers. This should be done with the return on investment in mind. Organizations can assess the results of their marketing initiatives, either holistically or through a campaign-by-campaign methodology, contributing to revenue growth by calculating return on marketing investment.

A Properly Planned Digital out-of-home (DOOH) Marketing

Out-of-home (OOH) advertising is traditional (non-digital and non-programmatic) open air advertising. Digital out-of-home (DOOH), on the other hand, is essentially OOH with AdTech—geofencing, tracking, retargeting, personalization, attribution, and measurement. Advertisers can employ DOOH as a creative and fresh approach to interact with an audience at moments when they are more collaborative, by including it in marketing strategy. Integrating a social media campaign with DOOH increases brand visibility and helps your brand stand out from the crowd. DOOH acts as a powerful bridge to reach primed consumers via a Call-To-Action that leads them to the online platform—encouraging further engagement. This necessitates a programmatic approach to the DOOH campaign.

To reinvent your digital marketing strategies, you should also concentrate on the technical facets of digital marketing for the long-term growth of your brand on the digital platform. This entails keeping an eye on keyword rankings, boosting organic traffic, and frequently updating content tactics in light of current events. Without losing sight of their primary offering, brands should concentrate more on the current situation than on broad statistics, revenues, and returns. After all, a brand's main duty is to offer genuine value to its customers while also demonstrating understanding and compassion.