Top brands partner with Yahoo for first global live stream of NFL!
Yahoo! Inc. has announced that more than 30 top brands have partnered with the company to kick off a new era of sports programming with the first global live stream of a regular season NFL game across devices (https://yahoo.com/nflstream). For the October 25th NFL International Series game between the Buffalo Bills and Jacksonville Jaguars from London's Wembley Stadium, Yahoo's live stream will feature video advertising from top brands during commercial breaks, as well as exclusive pre-game and halftime presenting sponsorships. With Yahoo's deep audience insights, advertisers will gain a better understanding of demographic and viewership data, compared to traditional broadcast television, enabling brands to reconnect with viewers even after the game concludes. The live stream will appear on Yahoo and Tumblr, which reach more than one billion monthly users.
"We're thrilled to have some of the world's top brands working with Yahoo to engage NFL fans around this historic live stream," said Lisa Utzschneider, Chief Revenue Officer, Yahoo. "We've created a new way for viewers to enjoy one of their favorite sports live on Yahoo, along with amazing opportunities for advertisers to reach these digital fans whether they watch on their desktop, smartphone, tablet or connected TV."
For the NFL live stream on Yahoo, advertisers include American Express, Applebee's, Arby's, Bose, Burlington Stores, Cadillac, Chrysler, CiCi's Pizza, Citi, CompareCards.com, Dairy Queen® Brand, Danone Nations Cup, eHealth.com, Emirates Airline, Esurance, KFC, Kohl's, Lincoln, Microsoft, Nationwide, Papa John's, Redd's Apple Ale, SNICKERS® Brand, SUBWAY® Restaurants, T-Mobile, Totino's and Toyota, among others. The Dairy Queen® Brand is the pre-game show sponsor on Yahoo, and Toyota will sponsor the halftime show.
Advertisers can select global or U.S. only advertising to reach the most attractive audiences for their brand and messaging. Beyond the live stream, advertising partners can leverage Yahoo's demographic and viewership data for retargeting at scale to engage their audiences with display, video, native and search advertising across Yahoo's properties.