Top influencer management platforms in India in 2021
Influencers have taken the world of social media and internet by storm over the past few years. When influencers endorse brands, individuals or services, their followers tend to believe them more rather than an advertisement on TV or a billboard. But is it possible for brands or individuals to reach different kinds of influencers from across different social media or digital platforms all at once? The answer is yes, but the route goes via influencer management platforms.
New-age influencer management platforms that provide strategic engagement of influencers are the need of the hour, especially for D2C brands or individuals who intend to reach directly to consumers. Here’s a list of a few top influencer management and marketing platforms operational in India.
Collective Artists Network
Collective Artists Network is among the leading influencer management platforms, as it boasts of offering brands an ‘actionable insight into popular culture’. Its clientele include creative artists and brands while the brand is functional in the domains of OTT, Television, Music, Sports, Digital as well as regional platforms. With one of the largest portfolio of celebrities, influencers and content creators, the talent management and pop-culture brand claims to be managing at least 300 celebrities in addition to 7,000 influencers.
WhizCo is India’s leading creator and influencer management agency. It manages over 10,000 content creators in various categories and languages. WhizCo creators have so far created over 1 million pieces of content that have got an engagement of over 10 million across various content platforms. WhizCo focuses on bringing out the best in content creators by enhancing their skills and help them grow on social media as well as the short video apps.
With a pool of more than 10,000 influencers across different parts of the country, Mad Influence is one of the fastest growing firms in the segment. The brand offers categorized services for different segments like automobiles, health, food, pets, News, travel, technology, music, sports, finance, fashion, entertainment, education, religion, parenting etc. With centres in Delhi, Chandigarh, Lucknow, Mumbai, Pune, Goa, Bengaluru, Kochi, Chennai and Thiruvananthapuram, the platform has a pan-India reach.
Founded by entrepreneurs hailing from media and entertainment, the brand has a rich experience with regard to social media tech, influencer tech and content monetization business. Launched in 2019, the brand has already expanded across several regions, including US, Middle East, Myanmar, Thailand, Japan, Philippines, Indonesia and Malaysia. The platform boasts of a database consisting of 17 million influencers globally, audience profiles, growth history as well as cross platform content.