Top marketers to select The One Show 2020 CMO Pencil Award winner

The One Club for Creativity, the world’s foremost non-profit organisation celebrating creative excellence in advertising and design, has assembled a jury of leading marketers to meet online next week and select the winner for The One Show’s prestigious 2020 CMO Pencil.

This year’s jury of 13 esteemed CMOs will gather on August 19 to discuss and choose from among the 18 highest-scoring entries in The One Show 2020 to identify the work that had the greatest impact on moving a brand forward.

The entries considered for this special award have already won a Best of Discipline or Gold Pencil, as judged by more than 200 of the world’s top agency and brand creatives on this year’s One Show juries. In accordance with One Show judging rules, CMO Pencil jury members abstain from voting on work done by or for their own company.

The One Show 2020 CMO Pencil jury is as follows:

Elizabeth Brady, EVP, Chief Marketing, Customer and Communications Officer, Allstate

Rankin Carroll, CMO, Mars Wrigley Confections

Frank Crowson, SVP/Head of Marketing US, Best Buy

Rachel Ferdinando SVP, CMO, Frito-Lay North America

Stacey Grier, CMO, Clorox

Sophie Kelly, SVP, North American Whiskeys Portfolio, Diageo

Fernando Machado, Global CMO, Restaurant Brands International, The One Club Board member

Marcel Marcondes, U.S. Chief Marketing Officer, Anheuser-Busch

Leland Maschmeyer, CCO, Chobani, The One Club Board member

Rob Matthews, Chief Integrated Marketing Officer, Xbox, Microsoft

David Rubin, CMO, The New York Times

Diego Scotti, EVP, CMO, Verizon

Andrea Zahumensky, CMO, KFC US, KFC Corp

Past CMO Pencil winners have included “Truth is Worth It” for The New York Times by Droga5 New York and “Fearless Girl” for State Street Global Advisors by McCann New York.

“It’s a tremendous honour for a brand and CMO to be recognised by their peers with this prestigious Pencil,” said Kevin Swanepoel, CEO, The One Club.  “This jury of global marketing leaders will review and discuss the entries with an eye for work that takes an innovative, bold stance and has the greatest positive impact on a brand and its bottom line.”

The One Club for Creativity, producer of The One Show, ADC Annual Awards and Creative Week, is the world’s foremost non-profit organisation whose mission is to support and celebrate the success of the global creative community. The One Show is a top global awards show for advertising, design and digital marketing, focusing on the creativity of ideas and quality of execution. The global ADC Annual Awards honours creative excellence in craft, design and innovation across all disciplines. Creative Week takes place in New York every May, and is the preeminent festival celebrating the intersection of advertising and the arts.


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