Torque Communications Kicks Off 2015 With New Assignments
Torque Communications has started the year with new assignments and clients across cities. Recently, Torque won the Myntra account after a multi-agency pitch. With Myntra’s focus on breaking barriers for customers and opening up new horizons in the m-commerce world, Torque will bring its experience of working across brands and categories to shape a new generation of PR. Earlier, in the first quarter, Torque won assignments for Spanish steel giant Tubacex and Nasscom Foundation.
“We see two large qualitative shifts that benefits Torque. One, companies are increasingly looking at communicating stories irrespective of the medium – so our grasp of how news and stories are flowing today are making a difference. Second, there is increasing focus on quality of thinking and execution. We see leaders in their fields getting ready to jump from the conventional bandwagon to the realization that digital consumption makes geographic specificity irrelevant. It doesn’t matter if you are in Koppal or Kolkata, consumers are participating in a common marketplace and reputations of companies and brands matter as much in Delhi as in Dehri on Sone. The unified view of the brand is changing communication thinking and this will get accelerated over time as mobile internet consumption matches mobile commerce spends,” says Supriyo Gupta, CEO, Torque Communications.