Torque Communications Secure BlueStone PR Mandate

Torque Communications, one of the country’s leading public relations consultancy, was recently awarded the BlueStone mandate for public relations.

BlueStone, India’s foremost online jewellery ecommerce firm,aims to democratize jewellery and lifestyle with its unique designs, cutting edge innovation and consumer friendly policies. Torque will bring to the table its experience in building conversations and brand stature for a medley of brands.

According to Arvind Singhal, Chief Operating Officer, BlueStone, “As a growing entity in the online jewellery space, we are looking at a multidimensional approach to communication. Torque Communications brings with it years of experience in public relations from across sectors which will help us take the best PR approach that is tailor made to meet our requirements.”

Supriyo Gupta, Founder and Managing Director, Torque Communications, says “E-commerce is reinventing traditional businesses, none more so than in the jewellery space. Customers are used to buying jewellery in a particular fashion and from places where they have often had long relationships. At the core of jewellery purchase is trust. We see ourselves being a part of the process of not only creating trust but long lasting relationships. Creating brand stature, familiarity and conversations would be key to the success of the communication programs in this space and we hope to deliver on both strategy and execution in a manner that we are able to move the needle for both BlueStone and the ecommerce jewellery market as a whole.”