TotalEnergies rolls out new campaign #LambaChalega with Wavemaker India

Wavemaker India was appointed by TotalEnergies Marketing India Private Limited (TEMIPL) to produce and promote the launch of its new and exciting integrated marketing campaign for Hi-Perf lubricants, TotalEnergies’ range of high performing motorcycle engine oil. Since its launch, the campaign has met with great success, achieving over 200 mn+ impressions and over 31 million views on digital, in just 14 days! 

Through this new campaign, TEMIPL aims to create awareness and conversations around the product range Hi-Perf lubricants from TotalEnergies and thereby driving engagement within their target group – mechanics, retailers, and two-wheeler owners. Featuring multi-talented Indian actor, Pankaj Tripathi, the 45 sec film reaffirms the product brand’s dual promise of 82% better wear engine protection (against industry test limit) and optimal engine performance for your motorcycle. The campaign has been crafted for widespread outreach across TV and digital platforms and a range of on-ground activations in key markets.

Talking about the campaign, Karthik Nagarajan, Chief Content Officer, Wavemaker India said, “We are extremely thrilled to be associated with TotalEnergies right from conceiving the idea to executing and producing it under Wavemaker Films. Through their latest campaign ‘Lamba Chalega’, TotalEnergies wanted to strengthen the trust and belief within consumers. We designed an integrated campaign spread across traditional, online media, social media, supported by advocacy outreach to drive our messaging consistently across all relevant touchpoints”.