banner image banner image
 

Tourism NZ announces it's new JV; to get more Indian travellers in 2014

Tourism New Zealand (TNZ) announces its latest joint venture with Malaysia Airlines and Auckland International Airport. The venture aims to provide competitive airfares to Auckland, New Zealand, making it more accessible to Indian travellers. As the Indian summer coincides with the New Zealand Winter, TNZ aims to make New Zealand an ideal holiday destination for Indian vacationers through this promotion.

With India being a priority emerging market in Tourism New Zealand's three year marketing plan, TNZ views its partnership with Malaysia Airlines as a key initiative in lifting Indian visitor arrivals to New Zealand. Announcing the promotion, Mischa Mannix-Opie, Regional Manager South & South East Asia, Tourism New Zealand said, “We are pleased to announce this new promotion with Malaysia Airlines and Auckland International Airport.  India is a priority market for all three of us so this partnership is a natural fit. The travel period for this promotion (over the Indian summer) assists balancing our seasonality of visitor arrivals and we believe that a market like India offers strong potential to our tourism industry.”

The campaign, which is now online, provides special fares to those travelling to Auckland, New Zealand. The new special fares will be valid on Malaysia Airlines flying to Auckland from Delhi, Mumbai, Hyderabad, Bangalore, Kochi and Chennai.

“Our Ambition 2020 Asia strategy outlines a target of 68,800 Indian visitors per year by 2020, which is more than double the current annual number of Indian visitors to New Zealand,” says Glenn Wedlock, Auckland Airport’s General Manager Aeronautical Commercial. “If we compare December 2013 with December 2012, overall Indian passenger arrivals have increased by 15 per cent, with holidaying Indian visitors up by 12 per cent,” he added.

Commenting on the co-op campaign, Azahar Hamid, Regional Senior Vice President - South Asia & Middle East, Malaysia Airlines said, "It is our pleasure to be a part of this campaign. India has always been a major source market for us and in conjunction with this campaign we are introducing attractive promotional fares. Customers can now enjoy award winning MH 

services with value added services for Indian market. Be it new Indian menu or on board entertainment or increased baggage allowance. We provide seamless connections from six Indian cities to Auckland via Kuala Lumpur."

This limited period offer can be availed by people who are travelling to Auckland by Malaysia Airlines. Malaysia Airlines increasing its flight frequency to Auckland from 6 to 7 flights weekly via its home base Kuala Lumpur effective 30 March 2014 onwards. 

Related Items
Marketing
MINUTES TO READ
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

Related Items

More in Marketing

Marketing

There’ll be continuous endeavour for a sustainable travel ecosystem in 2023: Amit Mehta

Marketing

Tourism New Zealand launches New Global Campaign

Advertising

Malaysia Airlines invites guests to ‘Satu Dua Tiga, Jom!’ in new video

Media

Tourism New Zealand appoints Rene de Monchy as new Chief Executive

Advertising

Tourism New Zealand launches content series as part of campaign

Advertising

The top 5 ads that blazed the screens in July

Marketing

Tourism New Zealand campaign wins at SABRE Awards 2016

Advertising

GroupM, powered by Mindhsare & m/SIX, wins Malaysia Airlines' global media biz

Media

Razorfish India appoints Dinesh Swamy as Senior Creative Director

Marketing

Tourism New Zealand eyes on Indian corp. travellers; partners with Centrum

Exclusives

Exclusive | Expect double digit growth from India: Tourism New Zealand's Craig

Tourism New Zealand GM Corporate Affairs