Toyota 'Q' World a hit in Hyderabad

Toyota Kirloskar Motor held the Toyota 'Q' World in Hyderabad. The participants included people from all walks of life eager to see the much awaited concept model of Toyota's new compact car-Etios. The event has already swept a wave of excitement across Hyderabad.

With the Etios concept - 'World First, India First', Toyota is all set to enter the mass volume segment in India. To ensure maximum accessibility to its customers, Toyota will expand its sales/service network to about 150 dealers by the end of 2010.

Toyota currently has a strong presence in Andhra Pradesh with 6 dealerships. Three dealerships namely Harsha Toyota, Radha Krishna Toyota and Dorbo Toyota are present in Hyderabad. Toyota also has pan AP presence with Harsha Toyota in Nellore, Leela Krishna in Vishakhapatnam and Radha Madhav in Vijayawada. Toyota's presence in AP will be further strengthened with four more upcoming dealerships by the end of 2010. The upcoming dealerships will be Harsha Toyota at Kurnool and Tirupathi, Radha Madhav at Rajamundry and Guntur.

Toyota's Innova and Fortuner are the market leaders in their segments in Andhra Pradesh with a market share of 44% and 63% respectively.

Commenting on the occasion, Sailesh Shetty General Manager, Sales, Toyota Kirloskar Motor.said, "We would like to engage car enthusiasts and customers from across India and not limit this experience to just one city. This is an opportunity for us to get a direct feedback from customers across the country, which will in turn help us to further improve our products and services and serve them better. Andhra Pradesh is a very important market for us and we look forward to expanding it further in the future. With the introduction of Etios concept, we hope to attain a sizeable market share in India in the shortest possible time."