“Transforming Parents to Partners”- BYJU'S

BYJU’S, India’s largest edtech company and the creator of the country's most loved K-12 app, unveiled its new ad campaign that focuses on how parents become learning partners when their children love what they learn. The films show that with guidance from parents and help from technology,  children can transform into active learners who love learning on their own. The films also focus on BYJU’S learning content that enables children to engage better, gain conceptual understanding, and even learn according to their own pace and style.

Conceptualised and created by Spring, the ad campaign brings out the importance of conceptual understanding and how it helps children gain confidence while learning. Both the films show children comfortably explain concepts to their friends too. While one film depicts a witty exchange about learning between a father-daughter duo, the other film traces a sequence of events that explores the evolving relationship between a son and his mother. The kids wonder why their parents have changed and have stopped worrying about their academics, the parents on the other hand start treating them as friends, and have more confidence in them because they have started understanding concepts better, and are also teaching their friends. The parents in the ad proudly see their children become more responsible, self- driven, and independent learners.

Talking about the new ad-campaign, Mrinal Mohit, Chief Operating Officer, BYJU’S said, “Parents are a child’s first teacher, and if this teacher transforms into a learning partner, it can foster positive learning outcomes in children. At BYJU’S we truly believe that when students learn on their own, they are more keen to explore and understand concepts. This makes them confident enough to teach these concepts to their friends too! “.

BYJU’S’ new campaign re-emphasizes how BYJU’S offers personalised learning programs that adapt to every student’s learning pace and style and provides a unique learning experience. With classes from India’s best teachers, rich visuals, animations and interactive quizzes, BYJU'S helps students to understand, and remember complex concepts or life.


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