Trell launches #IMEMYWEEK campaign
A majority of people often add things to their wishlist or leave them in their cart for several days while shopping online simply because they feel guilty to splurge or are sceptical of treating themselves at that particular moment. On the contrary, everyone deserves to celebrate life’s little wins and indulge in some retail therapy every now and then. To emphasize the importance of this self-care, Trell, India’s largest lifestyle social commerce platform, is conducting a week-long #IMEMYWEEK campaign on its app, featuring lucrative deals on notable brands on the Trell Shop, every month. The campaign, that would be running every month in the salary week, commenced on 1st May and will be running till 7th May, so as to enable its customers to treat themselves in their pay week.
#IMEMYWEEK refers to individuals in the first person to create a connection and drives the compelling notion that everyone should be open to splurging on themselves, guilt-free, from time to time. The campaign provides an opportunity to customers to finally fulfil their wishes by ticking items off their wishlist that they’ve been eyeing be it that new perfume, the lipstick in that trending shade, or the set of skincare products they’ve been contemplating to purchase for a while now. Eminent makeup, grooming, skincare, health and wellness, and fragrance brands including Lakmé, Mamaearth, Bombay Shaving Company, Plum Goodness, Khadi Natural, OGX, and LetsShave and premier brands such as Mercedes Benz, Bentley, Jaguar, and Mirabelle Korea, amongst others, would be offered at attractive prices throughout the week. The campaign is aimed at encouraging people to indulge in what they wish for, post receiving their salaries, as they have earned that purchase and deserve to spend on themselves.
Commenting on the campaign, Pulkit Agrawal, Co-Founder, and CEO of Trell said, “Trell’s #IMEMYWEEK is a way to convey to individuals that splurging on themselves is important in these tough times to keep themselves motivated and energised. Much to the contrary, it should be perceived as celebrating their professional achievements at the start of the month. With the concept of self-care gaining immense importance in recent times, Trell’s campaign is a way of encouraging people to indulge in some much awaited shopping for themselves, every month.`
The Campaign would be running on Trell Shop, which has over 500+ brands, across categories for customers pan India.