Trell Partners with Bestseller India
Trell, India’s largest lifestyle social commerce platform, has today announced the launch of the country’s favorite European fashion brands JACK&JONES, VERO MODA, and ONLY on its platform. The launch of these popular youth brands on the platform further boost Trell’s offerings in the mass premium segment and strengthen its presence in the Indian fashion market.
A first for the BESTSELLER India Group, the partnership with Trell marks the fashion company’s entry into the social commerce sector in India. JACK & JONES, VERO MODA, and ONLY will get access to Trell’s ecosystem of 18mn+ content creators and more than 100 million users to enhance brand awareness, customer accessibility, and engagement in deep pockets of both metro and non-metro cities, pan India.
Today, social commerce is driving purchase decisions for an average Indian user who spends roughly 4.6 hours consuming content on social platforms. This has led to the rapid adoption of social commerce by large brands to form a deeper engagement with consumers through immersive shopping experiences.
Speaking on the onboarding, Mr. Pulkit Agrawal, CEO, and Co-Founder of Trell said “We are excited to add international fashion brands JACK&JONES, VERO MODA, and ONLY from BESTSELLER India Group to our platform. With the addition of a legacy brand, we have strengthened our apparel category while also catering to a diverse range of shoppers. As the go-to lifestyle destination for Gen Z and millennials, we're delighted that BESTSELLER Group has partnered with Trell to enter India's Social Commerce landscape.
Speaking on the future-forward partnership, Mr. Vineet Gautam, CEO & Country Head, BESTSELLER India, said, “We are constantly trying to discover newer ways to communicate with our customers and our partnership with Trell will help us in that endeavor. Influencer marketing is now a full-fledged marketing channel and combined with the offering of social commerce, we see tremendous opportunity in this partnership with Trell”
Synonymous with contemporary fashion and designs, JACK&JONES, VERO MODA, and ONLY will together offer high on-trend international fashion on social commerce platform Trell.
Trell Shop currently offers products from several prominent and growing brands, including Bombay Shaving Company, L’Oreal, Garnier, Plum Goodness, Calvin Klein, Elle 18, Global Desi, Bewakoof, etc. The new launches will add to Trell’s massive portfolio of 1000+ brands in beauty, fashion, mom & baby care, and personal care categories.