Trends 2020: Micro video advertising will take over - Prashant Puri

Prashant Puri, Co-Founder & CEO, AdLift, looks back at the creative trends of the year gone by, as well as crystal gazes into the next big thing in digital in 2020. 

Which were your favourite top 5 digital campaigns of 2019?

• Kent CamEye
• Max Life Insurance
• Fortis Healthcare
• Jigsaw Academy
• Nicobar

Did any creative trend or strategy catch your attention? What was it and how was it different?

• Micro retargeting based on video views segmented by custom audience across leveraging FB.
• Custom creative optimisation that leverages editorial content marketing.

In terms of brands spending and adapting digital medium, how was 2019 vis-a-vis 2018?
Brand spending catapulted to 30-40 per cent in 2019, with 40 per cent spent on content marketing. 

What’s the next big thing in digital in 2020?

• Micro video advertising will take over – a lot of 6 seconds and 10 seconds ads versus 21 seconds and 30 seconds.
• Content marketing will become more engaging as the marketers will prefer integrated content, which will be a mix of videos, quizzes, polls, etc.