Trilogic Digital Media Limited and ITV News Network announce strategic alliance for Entertainment Broadcasting; launch Insight
Trilogic Digital Media Limited (TDML), which is India’s fastest growing broadcast management & audio visual content syndication company, today announced its collaboration with ITV Network, India’s premier news broadcasting network. The strategic alliance will see ITV parking its non-news channels with Trilogic and will see the launch of a multi genre entertainment broadcasting network. The first offering from this stable is ‘INSIGHT’, which is positioned as the world’s first 4k channel which is all set to revolutionize TV viewing in India.
Founded by media entrepreneurs Kamlesh Bhanushali and Vishal Gurnani in 2010, TDML has rapidly emerged to be India’s foremost Broadcast Management Company that includes end to end outsourced solutions including Programming, Ad Sales, Marketing and Distribution. The company currently runs 3 entertainment channels including Sahara One, FILMY and FTV.
‘INSIGHT’, is a global factual entertainment channel that will take its viewers on an adventurous journey to explore and interact with stories like never before. It is the first UHD channel from TV Entertainment Reality Network (TERN), based in The Netherlands, offering 24-hours of non-stop featured entertainment including drama, natural history, science, technology, adventure, sports, wildlife and survival. Aimed at the millennial audience, the channel will showcase completely original programming in the form of innovative documentaries, accessible reality series and cutting-edge factual infotainment.
On the occasion Mr. Kamlesh Bhanushali, Chairman of TDML said, “We are excited to embark this new journey with ITV and we look forward to creating history in the world of entertainment broadcasting.”
Commenting on the announcement, Mr. Kartikeya Sharma, Chairman and MD, ITV Network said, “We are excited about joining hands with Trilogic Digital Media Limited(TDML). Together the combined forces of ITV & TDML shall usher in a new era of entertainment broadcasting in India. We are proud to launch ‘INSIGHT’ in India to provide our audience with an experience of the next generation television viewing.”
Mr. Vishal Gurnani, Managing Director of TDML stated, “We look forward to working closely with ITV and to jointly create India’s fastest growing entertainment broadcast network. We shall be launching 4 channels over the next 12 months which include PHULWAA - India’s first Bhojpuri GEC, a soon to be announced interactive Travel Channel and many other varied entertainment channels.”
Over the last 5 years, TDML has evolved from being a company of IPR management to producing rich content for entertainment channels and Bollywood movies and has moved up the value chain to broadcasting since 2013. Today, TDML has broadcasting rights for three channels including FTV, Sahara One and Filmy.