Triton Communications appoints Ashutosh Sawhney as CEO

Triton Communications, one of India’s largest privately held and iconic communications agencies, has announced that they have appointed Ashutosh Sawhney as CEO of its  operations across India.

Incorporated in 1991 by Ali Merchant and Munawar Syed, Triton has a 26-year track record of enduring client relationships based on some great work for some great brands.  Over the years, the creative fire power of Triton has helped deliver several iconic campaigns for clients like Moov, Aquaguard, Set-Wet, Fortune, NECC and a host of others.

As part of his new role, Ashutosh will focus on strengthening Triton’s value proposition to its clients, expand the business, collaborate with new clients and oversee the Agency’s teams across offices in Mumbai, Delhi, Ahmedabad and Bangalore.  Ashutosh is tasked with creating a vibrant new culture that is conducive to producing great advertising and communication.   

Responding to Ashutosh’s appointment, Munawar Syed said : “We are confident that Ashutosh will provide the kind of leadership that nurtures and builds on the spirit of Triton, while fast-tracking the Agency to meet  the new challenges of consumer-led marketing and integrated strategies that are driving brands today.  He brings with him rich experience in creative thinking and brand building, and will therefore be well placed to contribute meaningfully to our client’s marketing needs.”

Commenting with his characteristic candour, Ali Merchant said, “Ashutosh possesses the zest, knowledge and creativity to lead Triton’s communications business. He is young and understands the market dynamics of this challenging industry. We wish him the very best and are certain that under his leadership Triton Communications will continue to contribute significantly to our clients’ business, and continue to create the kind of path-breaking work that has been Triton’s legacy for the past 26 years.”

Ashutosh reconfirmed his faith in the Agency: “Independence is a beautiful word! Triton is a brand that embodies independence and carries with it some seriously great legacy of 26 years. It’s equally an honour and a challenge for me to re-create the Triton magic and make the agency relevant for at least the next 26 years!.”  

Ashutosh Sawhney is a brand and communications leader, with strong bias towards ideas that create shared value. He has more than 17 years of experience with a proven track record of strategic and creative thinking on leading global brands and building new brands, galvanizing great client relationships and large teams.

His previous responsibility was leading the National Brand Strategy function for Brand Capital - a part of the Bennett, Coleman & Co. Ltd. Previous to that, he was leading Publicis Communications, Delhi where he led the Nestle relationship and built the account from a small sized network account in Delhi to the pride of place account for them in India.

Ashutosh began his career on the Pepsi account at JWT, where he became one of the fastest growing account management professionals. From 2001 to 2007, he was attributed with helping create some of Pepsi Cola’s strongest and most enduring equity campaigns across its thematic and cricket platforms. 


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