Triton Communications appoints Sam Husaini as President, North India

Triton Communications, one of India’s largest privately held and iconic communications agencies, has announced that they have appointed Sam Husaini as President, North India.

As part of his role as President (North), Sam will ensure the growth of the agency and will provide existing and potential clients with an indispensable partnership that catalyses their quest for prosperity and greatness.

Sam Husaini is a passionate and visionary business leader, with over two decades of marketing, branding, communications and transformation experience in India and the Middle East.

Ali Merchant, Founder, and Director, Triton Communications said - “We are aiming to be among the top five integrated communications agency in the next three years in North India, for this, we need strong yet disruptive minds to make it happen.  We are confident that Sam Husaini will provide the leadership to make it a reality as President, North India of Triton Communications Pvt Ltd.”

Munawar Syed, Director, Triton Communications, recognises Sam to be a well-qualified, well experienced communications professional with a humane leadership style that endears and earns respect. We look forward to even greater Fun, Fame, and Fortune. Sam is a tested troubleshooter and an entrepreneur. He has turned around failing agencies and set up new agency businesses that continue to flourish today.

Sam has worked for many established and challenging brands in India and the Middle East across diverse business verticals such as Telecom, Banking & Finance, Consumer appliances, Insurance, Automotive, Retail, Food & Beverage, Household cleaning products, Government services, Real estate, Media, Sporting events, Aviation and Heavy Industry. He combines the width of this consumer insight experience with new age and millennial friendly communication tools to drive behavioral change for his clients.

He started his career with Lintas in Mumbai and then moved on to work with Leo Burnett and McCann Erickson in Delhi and later with the BBDO Network in the MENA region. For the past three years, SAM has been a Strategic Advisor and Consultant, working with CEO's and board level executives helping them rebrand and transform their organizations.

Incorporated in 1991 by Ali Merchant and Munawar Syed, Triton has a 26-year track record of enduring client relationships based on some great work for some great brands.  Triton Communications has been on the Indian advertising scene for a little less than three decades and has had mega institutions such as Adani-Wilmar, Eureka Forbes, Officer’s Choice and YES BANK on its portfolio. Incorporated in 1991 by Ali Merchant and Munawar Syed, Triton has partnered with several brands including Moov, Aquaguard, Set Wet, Fortune, NECC, and others.

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