Trolls continue - Fabindia pulls down ad; Zomato puts up apology statement

These days, no one is spared of the social media backlash. Over the past two years, we have seen several brands falling prey to social media trolls. Unable to withstand the fury of aggrieved netizens, brands have withdrawn their campaigns.

The latest victims are FabIndia and Zomato.

Fabindia was recently trolled over Twitter with the hashtag #BoycottFabIndia after the brand rolled out its Diwali collection named ‘Jashn-e-Riwaaz’. Neitizens took to Twitter saying that it hurts the sentiments of Hindus and the words put up for celebration are not meant to celebrate the pure festival of Diwali.

Next in line was Zomato. The food delivery app bore the brunt of Twitterati after a service representative allegedly told a customer from Tamil Nadu to “learn Hindi” when reached over phone to complain about an item that was missing from his order.
While Fabindia was forced to pull down its advertisement for "hurting Hindu sentiments," Zomato came up with an apology statement.




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