True Balance partners with integrated marketing consultancy, One Source

Indo-Korean fintech leader, Balance Hero that operates True Balance and True Credits today announced their partnership with integrated marketing consultancy, One Source. The mandate will involve strategic counsel on corporate reputation management and content marketing for Balance Hero, as the brand strengthens its presence across India.

SoftBank-backed Balance Hero has recently received their NBFC license for True Credits, and raised Series-C in funding, apart from which they intend to launch a slew of financial products across the length and breadth of the Indian subcontinent, over the next fiscal. The appointment of One Source comes after a competitive, multi-agency pitch process, and the mandate will be spearheaded out of Delhi-NCR by lead counsel on the account, Jaspreet Kaur.

Speaking of the partnership, Andy Ji, Chief Marketing Officer, Balance Hero India opined, “The thought process of business impact consulting that One Source brings to the table aligns with our efforts across the board. Their vision for True Balance is something we really appreciate. Their understanding of building our corporate reputation across PESO media was something that helped us in making our decision”.

Sandeep Rao, Founding Partner & CEO, One Source commented on the win, “Our focus as a consultancy is on work that creates measurable business impact. We look forward to driving strong conversations for True Balance across stakeholder groups, which in turn create strong value for the brand. It’s very simple – when our clientele grow, so do we. Our thought process therefore needs to be focused on their growth”.

A consultancy grounded in business impact-driven work, One Source has offices across Mumbai, Delhi and Bangalore which service Indian and global market leaders across BFSI, construction, manufacturing, plastics & packaging, business consulting, ICT, the start-up space and more. In the last year, the firm has signed on more than 20 clients across Branding & Films, Content Marketing, Digital Marketing and Corporate Communication.


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