Truebil celebrates Diwali with #ZindagiMeinAageBadho campaign

This Diwali, bring home the four-wheeler of your choice with Truebil. India's only curated, authentic and verified virtual marketplace for pre-owned cars has come up with its first-ever digital campaign on the occasion of Diwali, #ZindagiMeinAageBadho. Targeting the increased buying activity during the festive period, Truebil has launched the brand film as part of the campaign that focuses on middle-class Indian families and their ambition to buy their own car.

The brand film features a quintessential Indian couple with the wife discussing her colleague’s new car after returning home from a tiring day at work. Unfortunately, due to the financial pressure beset upon them, they've been unable to buy a car of their own, a feeling many Indians can relate to. However, with Truebil's affordable price options, the husband decides to take a bold leap and surprises his wife on Diwali with a beautiful looking pre-owned car, purchased from Truebil.com. The film showcases a perfect mix of emotions, story-telling and aspirations to engage the audience.

Commenting on the campaign strategy, Shubh Bansal, Co-founder of Truebil, said, "Diwali is a very special time and is considered an auspicious occasion to buy something big and new. Cars have always held a special aspirational value amongst Indians and there is no better time to bring this cherished asset home than during the festive period. Diwali brings with itself endless optimism and happiness. We at Truebil aimed to show our potential customers that they can enhance their jubilation this season with Truebil. We are thrilled with how the ad film has shaped up as every Indian will feel an instant connect with it and the protagonists on an emotional level.”

Link: https://www.youtube.com/watch?v=kvogOUh0uX4

Director: Arjun Chakradhar

Creative: Truebil Team

Production: Entertainment Quotient

Truebil believes in ensuring a satisfied consumer experience. It handholds its sellers and buyers throughout the entire transaction process of buying or selling a pre-owned vehicle. No wonder, Truebil is witnessing a 20% growth MoM with more than 3000 verified cars registered on its portal. So far, the platform has sold 2500+ cars in Mumbai alone worth 87.5 Cr GMV. Currently, the sales rate in Mumbai is 125 cars per month.