Truecaller crosses 500 million impressions in a day
Truecaller today announced that the company’s brand solutions platform has witnessed yet another milestone of garnering over 500 million impressions in a single day with its advertisers, Zoomcar and Spotify in the country for their mobile advertising campaigns. Truecaller’s proven expertise and innovation capabilities enabled the brands to scale up their brand visibility and engage with millions of users across India. Both the campaigns also received an average of 60 million unique reach from audiences present across all markets.
Truecaller’s programmatic platform facilitates brands with innovative advertising vehicles that are carefully chosen to deliver contextually relevant messages to its over 100 million daily active premium smartphone users in India. To leverage this, Zoomcar tapped Truecaller users across major cities in order to promote their special three day offer of 100% off on bookings made towards the end of May, earlier this year.
Similarly, Spotify capitalised on Truecaller’s holistic brand solutions to maximise brand visibility and yielded 30% more clicks in a single day. Using Truecaller’s contextual capabilities, the Spotify launch campaign (There’s A Playlist For That) delivered a staggering 500 million plus impressions in a day.
Speaking on the occasion, Tejinder Gill, Vice President Global Sales at Truecaller, “This milestone is a testament of our massive reach of over 100 million daily active premium smartphone users in India. We are truly excited to partner with new age brands like Spotify and Zoomcar to deliver such impactful campaigns. Our scale and the expertise of our Brand Solutions platform has catapulted Truecaller into one of the leading publishers.”
Commenting on his experience, Varun Jha, Chief Marketing Officer, Zoomcar, said, Through Truecaller, we managed to achieve over 400 million impressions for our brand campaign. By tapping such a large quality audience through Truecaller, we were able to generate user interest that led to direct conversions during our campaign. Having witnessed such exceptional metrics, we would surely partner with Truecaller in the future for our brand promotion”
Talking about her experience, Neha Ahuja, Head of Marketing - India, Spotify said, “Being recent entrants to the Indian music streaming landscape, collaborating with fellow Swedish app Truecaller truly accelerated our launch campaign in India. It helped us gain scale and connect with potential 1.3M users who clicked on our ads through Truecaller.”
Truecaller’s programmatic advertising inculcates the values of providing a safe environment for brands so the focus remains on achieving meaningful impact and constructively sustained partner campaigns. With such a large user base, the platform delivers over 400 million impressions on an average, each day and hosts creative messaging across varied formats.