TTK Prestige partners with Germany's SCHOTT; launches premium cooking apps.

Kitchen appliances brand TTK Prestige has joined hands with German specialty glass producer and technology company SCHOTT AG for a strategic partnership today at a Press Conference that was held in Bengaluru. At the Press Conference, TTK Prestige & SCHOTT jointly launched a range of world class high quality cooking appliances in the brand name ‘Prestige Premia‘!

 

‘Prestige Premia‘–offers an exquisite range of gas tables and induction cook-tops with world renowned highly efficient SCHOTT CERAN® glass-ceramic cook-tops & SCHOTT tempered flat glass. The product range is positioned as a lifestyle product and will be targeted at today’s upwardly mobile customer.

 

With a touch of German engineering, Prestige Premia promises superior quality, durability, safety, easy maintenance, stylish designs and most importantly SCHOTT CERAN® patented eco-friendly manufacturing process with zero use of the toxic heavy metals arsenic and antimony.

 

Two categories are being introduced to the Indian market under the brand Prestige Premia:

 

The product is also customized for specific requirements of the modern Indian kitchens such as:

 

Speaking on the occasion, TT Jagannathan, Chairman, TTK Group said, “In order to maintain the brand equity of being the market leaders in the home appliances segment, we have adopted the strategy of harnessing global business relationships. The announcement of the collaboration with SCHOTT today underlines this strategy.”

 

S. Ravichandran, Managing Director, TTK Prestige Ltd further added, “Indian consumers are rising to be quality conscious and the tie-up with SCHOTT re-instills the brands commitment towards catering the growing needs of our consumers. Prestige Premia cooking appliances are a result of the finest combination of PRESTIGE’s innovation streak and manufacturing expertise of SCHOTT’s world-class German engineering. We look forward to fruitful association with our new partner.”

 

“The market entry of SCHOTT CERAN® and SCHOTT Flat Glass in India marks the beginning of a new era for us. Both products are global success stories already. SCHOTT could not have found a better partner to offer Indian consumers new products of such unrivaled quality than PRESTIGE®, the top household appliances player here. We are excited about the great potential of this strategic cooperation”, Professor Udo Ungeheuer, Chairman of the Management Board at SCHOTT AG, said in a message on this occasion.