Tulips Hygiene talks about launch of #ILoveMyself campaign this Valentine

Tulips Hygiene, a beauty and self-care brand in partnership with Hashtag Orange launched #ILoveMyself campaign on this Valentine’s Day. The campaign primarily highlighted the ideology of Self-Love. This year, on Valentine’s Day, several consumer brands launched their dedicated campaign to commemorate the occasion. Tulips seized the opportunity to highlight how amidst the chaos of hectic routines, people often forget to pay adequate attention to themselves. The self-care brand endeavoured to highlight the value of self-love through the concept of presenting beauty gift hampers to loved ones.

Valentine’s Day is a universal symbol of love. To realise the essence of the event, Hashtag Orange promoted the mentioned campaign where Tulips Hygiene drew the public attention towards an exclusive array of their self-grooming and beauty care products which the brand had curated with the finest of natural beauty ingredients like Aloe Vera, Rose Water etc. Tulips Hygiene promoted the idea of self-indulgence through their niche personal grooming products such as skin cleansing bars, cleansing milk etc. The beauty care brand also accentuated how people can please their Valentines by presenting the enticing beauty hampers that will make their day special by pampering them.

Commenting on the success prospects of the campaign, Mukesh Vij, the founder of Hashtag Orange said, “It is imperative to take time to appreciate ourselves and all that we bring to the world. It is essential to remember that one is worthy of love and kindness, and it starts with Self-Love and Self-Worth primarily. Thus, it is necessary to keep spreading positivity and self-love. The #ILoveMyself campaign for Tulips Hygiene has highlighted the importance of self-grooming by encouraging people to engage in self-pampering beauty regimes .”

Tulips Hygiene is an emerging Self-care and Beauty brand, that captured the essence of Valentine’s Day by eventually promoting the precious ideology of realising self-worth. Commenting on the significance of the campaign, CEO at Tulips,  Mr Rahul Jain said, “Self-care is pivotal as it leads to improved mental health by reducing stress, anxiety, and depression which promotes feelings of positivity and self-worth. Practising self-care can also help individuals build resilience, increase productivity, and improve their relationships with others. With the #ILoveMyself campaign, Tulips Hygiene has endeavoured to disseminate the importance of self-love among all its valued consumers. On this Valentine’s Day, we have strived to convey that people can be affectionate towards others by taking care of themselves first, thereby, highlighting the worth of self-pampering with organic beauty products.”

Numerous commercial brands hopped on the Valentine’s Day wagon this year by launching their occasion-centric products and services. Mars Galaxy, a renowned confectionery brand launched chocolate gift hampers curated specially to celebrate the festive spirits. Senco Gold highlights the importance of individuality by launching an array of exquisite jewels to celebrate the progressive concept of Self-Love this Valentine's Day.