Tupperware and SeekMed join hands to extend ‘Gift of health’
Tupperware, a much-loved global kitchenware brand based out of the US, Orlando has partnered with SeekMed, a leading telemedicine platform to offer ‘Gift of health’ to its valued consumers. 2020 has been a year when people’s health and immunity has been put to test like never before. Tupperware has always promoted the concept of caring for food and preserving nutrition to promote good health. In line with this, the brand decided to take a step towards helping its consumers take a healthy resolution as they enter 2021 by providing them a complimentary diet/nutrition consultation from expert nutrition specialist. To fulfil this commitment, the brand has partnered with a quality centric tele-medicine platform known as SeekMed which profiles a robust set of award-winning multi-speciality clinicians.
A vigorous marketing campaign complete with ‘digital, social and in-store promotion’ has been launched to spread awareness regarding this promotion so that maximum consumers may avail its benefits. Tupperware currently has 75 brand stores across 42 cities. As part of this month-long promotion, the brand aims to touch over half a million consumers and nudge them to take a pledge for a healthy 2021. Along with a complimentary consultation via SeekMed nutrition specialist, the consumers will get access to a comprehensive digital health library which may be referred all round the year for credible healthcare information.
Talking about the initiative, Mr. Vivek Chaturvedi, Associate Director, Brand Marketing, Tupperware India, said, “Tupperware as a brand is always looking for opportunities to add value to a consumer’s brand experience. We have always advocated the concept of cooking, storing and eating healthy to stay fit and active. We evolved our marketing strategy and adopted an omni-channel approach in 2019 and our brand stores have been received extremely well. Despite the market challenges of 2020, we were able to launch over 40 new outlets this year. Such valuable in-store promotions strengthen our relationship with our loyal consumer base and help attract potential consumers.”
Talking about the association with SeekMed, he added, “SeekMed is a growing tele-medicine platform which stands for superlative quality and a hassle free delightful patient experience. We saw great synergies with them at numerous levels, as they also aim to promote good health and proactive wellbeing. We are confident that our consumers will find value in this initiative and will avail the offer to start 2021 on a healthier note.”
Mr. Sharad Dubey, Co-Founder, SeekMed said, “Tupperware is an iconic and credible global brand which has been vocal about its values regarding sustainable and healthy living. We all have been a consumer of the brand at some stage and therefore partnering with such an iconic brand was a great opportunity for us. SeekMed is a mobile first tele-medicine platform which takes pride in the quality of partner super-specialist clinicians registered on the platform and the unique ‘Health library’ feature aimed at driving patient education to enhance health literacy rate in India. With this partnership, we will be able to create a greater brand recall, attract new consumers and deliver desired messages to relevant consumer groups across India. We are sure this partnership will be a rewarding one for Tupperware, its consumers and SeekMed.”