Turner India announces 13th edition of School Contact Programme
Turner India announced the 13th edition of Cartoon Network and POGO’s School Contact Programme (SCP) for 2018. Touted as one of India’s largest school outreach programmes, 1 million kids from approximately 1100 schools will experience more power-packed and fun-filled SCP with Cartoon Network’s ‘Masti ki Recess’ and POGO’s ‘Fun Bhi Fit Bhi’ theme along with their favourite toons!
At Cartoon Network’s ‘Masti ki Recess’, schools will become more fun for students through an extra break; a new concept wherein Cartoon Network will combine the magic of its shows and characters such as Ben 10, Kris from Roll No 21, Oggy from Oggy and Cockroaches and We Bare Bears, with light-hearted fun and interactive games. The additional break promises to be a highlight in the daily routine of the school children!
On the other hand, POGO’s SCP turns ‘bigger and fitter’ through ‘Fun Bhi Fit Bhi’ theme. Kids’ favorite toons superhero Bheem, the fantastic trio Tik Tak Tail, Grizzy and many more fun characters will spread awareness about being agile, mentally alert and eating healthy. The activities planned under this theme will revolve around fitness and games! For the first time POGO will get kids to interact with their favorite toons primarily through audio-visual led activity.
The 13th edition of Turner India’s multi-city School Contact Programme will make the students’ everyday school routine more exciting and engaging through a host of interactive games, trivia, competitions, and exciting prizes.
Krishna Desai, Executive Director & Network Head-Kids, South Asia said, “We, at Turner India, are thrilled to kickstart the 13th year of our annual property, the School Contact Programme. With each year we have seen the programme attract more schools with tremendous participation from students across the country. In line with our fan-first strategy, we aim to connect with our little fans beyond the television world through new themes and more interactive elements for this edition. We are confident of providing them with a newer, more immersive experience and an opportunity to interact with their favorite toons.”
Cartoon Network’s ‘Masti Ki Recess’ SCP is co-powered by Go Cheese and Unibic with associate sponsors Himlaya Toothpaste and MTR Laban. POGO’s ‘Fun Bhi Fit Bhi’ SCP is presented by Cipla Active Kids Immuno Boosters and co-powered by Go Cheese, Perfetti, Parle Fab with associate sponsors Dr. Batras andHimalaya.
The Cartoon Network and POGO ‘s School Contact Programs will be held in Mumbai, Delhi, Bangalore, Chennai, Hyderabad, Kolkata, Pune, Lucknow, Ahmedabad and Surat.
Kids can also watch their favourite cartoon characters and continue the fun with Super Bheem at 4:30pm, Grizzy and The Lemmings at 6:30pm and Tik Tak Tail at 7:30pm on POGO, and Roll No. 21, Monday to Friday at 1:00pm on Cartoon Network.