Turner partners with FilmKraft to bring Kid Krrish to Cartoon Network
A mission to fulfil dreams, an inescapable need to protect, a desire to destroy evil and an unending quest for adventure! Kid Krrish, the animated movie that is based on the Bollywood mega movie - Krrish, is all set to premiere on Cartoon Network on October 2, 2013 at 12 noon.
In a partnership announced earlier this year between Film Kraft, Turner and Toonz Animation, this set of four animated tele-movies will bring to the screen India’s favourite superhero Krrish in a whole new animated avatar. The man behind the live action Krrish mask, superstar Hrithik Roshan, unveiled the first look of the first movie titled Kid Krrish in front of an eager audience today.
Krishna Desai, Sr. Director & Network Head - Kids, South Asia, Turner International India Pvt. Ltd said “Turner has consistently set benchmarks in the kids’ genre. Pogo and Cartoon Network’s enduring leadership in the genre is a direct result of our focus on enhancing consumer experience. We aim to do the same yet again with Kid Krrish, a re-imagined adaptation of the popular live action Krrish franchise in animation. Kid Krrish, is all set to join the Cartoon Network super league of globally renowned and loved characters, and entertain kids and families across the country.”
Rakesh Roshan, Director, Film Kraft Productions (India) Pvt. Ltd. said, “It is for the first time that a Bollywood character is set to get an animated version. The character of Krrish has been idolized by every child in India and has become an iconic super hero. His antics and enthusiasm will capture the imagination of kids not only in India but worldwide. We believe that Kid Krrish will be the new superhero for a whole new generation of children and a benchmark in animated series of live-action films.
Hrithik Roshan, Bollywood Actor, Protagonist in the live action movie Krrish, further added “Believing in the unbelievable is what makes life extra-ordinary. Children have the same faith in the character Krrish. Kid Krrish will not only inspire children but also take them across the world on exciting adventures with characters that will soon become their best friends. I am glad that I got the opportunity to play the role of Krrish on big screen and I am sure that Kid Krrish will become a favourite for this generation and many more to come.”
Watch a normal boy discover a superhero within himself, Jadoo land on earth, new villains ploy to take over the world and a whole lot of action and thrill unfold with the premiere of Kid Krrish on October 2, 2013 at 12 noon only on Cartoon Network.
Desai further added, "The films into which loads of time, money and energy has been spent will be premiered exclusively on Cartoon Network. Each film will be of duration 65-67 minutes on an average. We are using interactive platforms and focusing much on our Cartoon Network and Pogo websites to engage our audience. As a channel we normally target kids in the age group of 4-14 years but content does reach out to children in the 14 years plus category as well, so adults too join in and enjoy our content. At Turner, we do constant research to understand what children like and what kind of content they prefer to consume."