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TV ad volumes up by 23% in January; highest in three years: BARC data

The Broadcast Audience Research Council India (BARC India) has shared data on Ad volumes on TV for January 2021 (Week 1-4) comparing it with the same period in 2020. There has been a 23% growth over 2020 and 19% growth over 2019. This is the highest ad volume growth in the past three years.

The increment has been across genres with Kids genre seeing the highest growth rate followed by Music and Movies.

Ad Volumes in Mn Seconds

Genre

January Wk 1 - Wk 4

2020

2021

% G/d 2021 Vs 2020

GEC

29

36

23%

News

32

38

18%

Movies

24

31

28%

Music

13

16

31%

Kids

3.2

4.3

35%

Total TV

108

133

23%

 

*Excludes Association/Social/Cultural Org; Social Advertisements- NGOs & Fillers

Ad Volumes in Mn Seconds

Genre

Jan Wk 1 - Wk 4

2019

2020

2021

% G/d 2020 Vs 2019

% G/d 2021 Vs 2020

Total TV

112

108

133

-4%

23%

*Excludes Association/Social/Cultural Org; Social Advertisements- NGOs & Fillers

           

 

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