TV medium showed highest growth at 57% in Jan-Apr’21 in East markets: TAM AdEx

For the East Market – Assam, Bihar, Chhattisgarh, Jharkhand, Orissa, West Bengal – TV, Radio and Print showed optimistic growth in Ad Volumes in Jan-Apr’21, compared to Jan-Apr’20, as per TAM AdEx’s advertising outlook for the East Market. The Television Medium showed the highest growth at 57% in Jan-Apr’21, compared to Jan-Apr’20.

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Revealing data on the contribution of East Market in Advertising across traditional media, TAM AdEx states that on Television, East Market contributes around 18% share of Ad Volumes. In the Print medium, East Market had 15% share of the Ad Space, among which 26% share of Advertising was accounted for by West Bengal alone in Jan-Apr’21, while on Radio, East Market had 6% share of advertising.

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Ad Insertions on TV went up by 16% in March 2021, but experienced a marginal drop of 4% in April 2021. On Radio, a sharp rise of 70% was seen in March 2021 over February 2021. In April 2021, Ad Insertions on Radio dropped by 26%.

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During Jan-Mar’21, Eastern publications registered on an average 36K ads, which dropped by 32% in April 2021, compared to March 2021.

In Jan-Apr’21, TV had 93% share of the insertions’ pie followed by Radio with 5% share. Highest Ad Insertions were recorded in March 2021 across media.

When it comes to the Count of Categories, Advertisers and Brands in the East Market across traditional media, the Number of Categories in Jan-Apr’21 was slightly up at 507, compared to 503 in Jan-Apr’20. However, the Number of advertisers dipped in Jan-Apr’21 to 9,900+, as against 10,670+ in Jan-Apr’20, while the Number of brands, too, dipped to 13,280+ in Jan-Apr’21, from 14,000+ in Jan-Apr’20.