TV this week: All major GECs witness growth in viewership

The close of year 2013 saw a marked improvement in the TAM ratings of the popular Hindi GECs with most channels registering considerable climb in viewership. In week 52, the undisputed leader of the flock Star Plus crossed the 600 mn mark and SAB TV too registered a rise in gross TVTs thus helping the channel to replace Life OK in the 4th position. The culmination of Bigg Boss 7 on Colors fetched the channel 9.6 million TVT thereby registering the highest viewership for the reality show in recent years. Though Sony added viewership this week the channel continues to remain at no.6 while Zee TV has added 22 million in its gross TVT as per data sourced from TAM subscribers for Week 52 ( December 22 - December 28 ) for CS 4+, HSM markets.

Following are the scores of the Hindi GECs for week 52 with previous week’s figures in the brackets:

With a constant rise in viewership Star Plus which leads among the GECs garnered 605,514         GVT (599,179 GVT) with a relative share of 24.34% (25.1%).

Colors steady at no. 2 witnessed a steep climb in viewership which has led the channel this week to garner 527,226 GVT (488,005 GVT)  and a relative share of 21.16% (20.45%).

Zee TV at no. 3 gained viewership and recorded 430,836 GVT (408,807 GVT) with a relative share of 17.31% (17.14%).

SAB TV has jumped one notch higher to no. 4 with a substantial rise in its ratings and has recorded 330,358   GVT (308,658 GVT) with a relative share of 13.25% (12.95%).

Life OK now in the 5th place has recorded a marginal decrease to score a gross TVT of 323,589 million against last week’s 325,759 million. The channel’s relative share was at 13.01% (13.66%)

Meanwhile Sony ratings improved in week 52 thus recording a gross TVT of 271,852 million      (254,912 million TVT) and the channel remains fixed at the 6th spot and indicates a relative share of 10.92% (10.69%).

Sahara One with 34,888 million TVTs (36,673 million TVT) in week 52 continues to remain at the bottom of the list.
Among the most watched shows on Zee TV Bha se Bhade: (Sat-Sun) with a rise in viewership registered 1793 TVTs (1459) and Dance India Dance 4 registered 4844 TVTs (3870) on Sunday and 4309 TVTs (4061) on Saturday.                                              

On Star plus the most watched serial Ye Hai Mohabatein grabbed eyeballs this week as it recorded 3291 TVTs (2836). Nach Baliye 6 viewership dipped this week as the show registered 3653 TVTs (3766)  and Mahabharat telecast from Monday through Friday witnessed a decline in viewership as it  recorded 7026 TVTs (7662).
The reality show Bigg Boss 7 on Colors garnered 5848 TVTs as against last week’s 5989 TVTs and the Finale of the show which was the cynosure of all eyes eagerly awaiting the announcement of the winner last week fetched a record rating of 9.6 (9577) million TVT. Popular show Comedy Night with Kapil that never fails to leave audiences in splits has witnessed a slight decrease in viewership this week and recorded 8772  TVTs (8818) .   

Meanwhile the new offerings on Sony TV viz. Main Na Bhulungi which replaced Kitchen Khiladi  has recorded 1144 TVTs(758) and  Ek Nayi Pehechan (replaced Amita Ka Amit) has recorded 1900 TVTs (699) indicating a rise in viewership for both shows. Talent show Boogie Woogie Kids Championship (Sat-Sun) on Sony Entertainment Television has registered decreased viewership as the show recorded 2957 TVTs (3232) in week 52 of TAM, 2013

Zee Cinema saw a dip in viewership thus registering 211,750 GVTs (222,208), Star Gold on the other hand notched up to record 191,863 GVTs (163,219) . Movies OK saw a decrease in viewership as the channel recorded 123,375 GVTs (125,734). In contrast to last weeks’ ratings, movie channel &pictures witnessed a downslide thus recording 76,440 GVTs (79,261) GVTs for the channel. Zee Anmol ratings too decreased marginally to record 62,566 GVTs (64,638) while movie channel Max lost  viewership and registered 212,954 GVTs (214,123)  as per   data recorded for movie channels  in week 52 of TAM, 2013.

Manisha Sharma, Weekend Programming Head–COLORS shared her sentiments on the commendable Bigg Boss Saath 7 Grand Finale ratings. She said, “The Bigg Boss Saath 7 Grand Finale was by itself, a phenomenon that had audiences the world over, eagerly awaiting the winner announcement with bated breath. It had all the makings of a ‘masaledaar’ blockbuster including power-packed performances by the contestants and the host Salman Khan himself. This season has been the most watched, most buzzed and most trended season of all times. We are ecstatic with the response that the Grand Finale has garnered, not only in terms of TVTs but also with the kind of conversations that were generated across social media platforms. We would like to thank our audiences, advertisers, marketers, Endemol and the team at COLORS for making this season a thumping success."


News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Media